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- Strategic Marketing (emphasis on strategic): This involves researching and building plans to launch new products into the market, creating integrated launch plans for products, leading the initial launch of new products, within clinical settings.
- Technical Expertise
- Proficiency in digital arena
- Proficiency in Clinical Workflows is a must have
- Digital Health experience.
- Experience with software is required, with strong preference for candidates who have planned/launched a clinical workflow software platform (Not Just simple medical device interface software).
- Investigate significant areas of unmet need through fact-based market and customer insights research.
- Drive cross-functional evaluation of growth opportunities to identify underlying clinical needs, evaluate market size and optimal segmentation, assess customer willingness-to-pay and adoption, identify likely regulatory pathways, assess IP and evaluate possible partnership/acquisition scenarios.
- Develop concepts (customer presentations, wireframes) for digital solutions and share with users and target buyers to create detailed commercial requirements for software engineering teams
- Lead the creation of business cases including cross-platform opportunities, organic and inorganic. Include financial, commercial, regulatory and operational details.
- Closely partner with R&D Innovation teams and Medical Affairs to explore product concept design options and to assess technical development and manufacturing feasibility.
- Facilitate external ethnographic research projects, interview clinical and commercial subject matter experts and attend MDS-related conferences / tradeshows to surface and prioritize new opportunities.
- The successful candidate will have a proven record of leading the assessment of innovation opportunities in white spaces, determining best path forward, and driving both organic and inorganic innovation, within the healthcare industry.
- Strong strategic thinking, analytical capability, product development and digital experience is required.
- The candidate will have a reputation and record of effective collaboration with peers, subordinates and superiors as well as outside advisors and customers.
- S/he should have a demonstrable history of actively partnering with the R&D and the clinical community to capture and develop new product ideas, as well as to help understand and communicate key technological advancements.
- The candidate will also need to identify external partnerships or acquisitions which can support/enable the identified areas of opportunity and advance BD’s innovation pipeline (including for core platforms where relevant).
- Experience with digital health required, experience with connected medical devices a plus
- Demonstrated strategic capabilities with proven track record of translating strategy to tangible revenue growth opportunities.
- Advanced fact-based, critical thinking skills that are used to develop strategies and proposals including financial analysis, market sizing and competitive landscape assessment.
- Experience in planning and executing market research with customers, preferably in a hospital setting.
- Ability to create a defined plan from ambiguity and engage across functions and regions to gather inputs and support.
- Strong technical understanding and demonstrated ability to define and prioritize opportunity areas and engage R&D to understand possible solutions and offerings.
- Experience with innovation process and driving innovation projects/initiatives.
- Experience with business development and inorganic opportunity identification and assessment.
- Highly effective interpersonal skills and emotional intelligence that have resulted in positive relationship building, with the ability to work in a highly matrixed organization and to influence without authority.
- High integrity and ethics and strong fit with BD values.
- Bachelor’s Degree and MBA required (or equivalent education or work experience), with focus on sciences/engineering a plus.
- Minimum of 5 years of experience in Strategic roles (management consulting, strategic innovation) with some experience in the MedTech or healthcare industries.
- Some strategic marketing experience desirable in established global healthcare company.
- Consistent track-record of high performance and results.
- ID: #23050352
- State: New Jersey Franklinlakes 07417 Franklinlakes USA
- City: Franklinlakes
- Salary: Depends on Experience
- Job type: Permanent
- Showed: 2021-11-20
- Deadline: 2022-01-18
- Category: Et cetera