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- Strategic Marketing, (emphasis on strategic)
- Technical Expertise
- Proficiency in digital arena
- Proficiency in Clinical Workflows is a must have
- Strategic Marketing experience: This involves researching and building plans to launch new products into the market, creating integrated launch plans for products, leading the initial launch of new products, within clinical settings.
- Digital Health experience. Experience with software is required, with strong preference for candidates who have planned/launched a clinical workflow software platform (vs. just simple medical device interface software).
- Associate Director - Strategic Innovation - Digital Solutions will report to the Vice President, Strategic Innovation and will be located in Franklin Lakes, NJ.
- The Associate Director of Strategic Innovation - Digital Solutions will work to support the team to develop future innovative product concepts, services and/or value offerings.
- With a focus on digital opportunities, this role will involves researching and assessing market and clinical trends to identify unmet customer needs that can be addressed through digital platform solutions that leverage the corporate product portfolio, leading to growth opportunities.
- The Associate Director will lead work to identify and develop detailed commercial requirements for digital concepts from a commercial, technical and clinical perspective with the goal of advancing opportunities through the innovation process.
- Investigate significant areas of unmet need through fact-based market and customer insights research.
- Drive cross-functional evaluation of growth opportunities to identify underlying clinical needs, evaluate market size and optimal segmentation, assess customer willingness-to-pay and adoption, identify likely regulatory pathways, assess IP and evaluate possible partnership/acquisition scenarios.
- Develop concepts (customer presentations, wireframes) for digital solutions and share with users and target buyers to create detailed commercial requirements for software engineering teams
- Lead the creation of business cases including cross-platform opportunities, organic and inorganic. Include financial, commercial, regulatory and operational details.
- Closely partner with R&D Innovation teams and Medical Affairs to explore product concept design options and to assess technical development and manufacturing feasibility.
- Facilitate external ethnographic research projects, interview clinical and commercial subject matter experts and attend MDS-related conferences / tradeshows to surface and prioritize new opportunities.
- The successful candidate will have a proven record of leading the assessment of innovation opportunities in white spaces, determining best path forward, and driving both organic and inorganic innovation, within the healthcare industry.
- Strong strategic thinking, analytical capability, product development and digital experience is required.
- The candidate will have a reputation and record of effective collaboration with peers, subordinates and superiors as well as outside advisors and customers.
- S/he should have a demonstrable history of actively partnering with the R&D and the clinical community to capture and develop new product ideas, as well as to help understand and communicate key technological advancements.
- The candidate will also need to identify external partnerships or acquisitions which can support/enable the identified areas of opportunity and advance BD's innovation pipeline (including for core platforms where relevant).
- Experience with digital health required, experience with connected medical devices a plus
- Demonstrated strategic capabilities with proven track record of translating strategy to tangible revenue growth opportunities.
- Advanced fact-based, critical thinking skills that are used to develop strategies and proposals including financial analysis, market sizing and competitive landscape assessment.
- Experience in planning and executing market research with customers, preferably in a hospital setting.
- Experience with innovation process and driving innovation projects/initiatives.
- Experience with business development and inorganic opportunity identification and assessment.
- Highly effective interpersonal skills and emotional intelligence that have resulted in positive relationship building, with the ability to work in a highly matrixed organization and to influence without authority.
- High integrity and ethics.
- Bachelor's Degree and MBA required (or equivalent education or work experience), with focus on sciences/engineering a plus.
- Minimum of 5 years of experience in Strategic roles (management consulting, strategic innovation) with some experience in the MedTech or healthcare industry.
- Some strategic marketing experience desirable in established global healthcare company.
- Consistent track-record of high performance and results.
- ID: #22321430
- State: New Jersey Franklinlakes 07417 Franklinlakes USA
- City: Franklinlakes
- Salary: Depends on Experience
- Job type: Permanent
- Showed: 2021-11-07
- Deadline: 2022-01-04
- Category: Et cetera