Digital Marketing Manager

Description We are seeking a creative and results-driven Digital Marketing Manager to lead our online marketing initiatives. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive traffic, engagement, and conversions. This role requires a blend of analytical skills, creative thinking, and project management expertise.Key Responsibilities:

Strategy Development: Create and execute comprehensive digital marketing strategies across multiple channels, including SEO, PPC, email marketing, social media, and content marketing.

Campaign Management: Plan, implement, and optimize campaigns to achieve KPIs and ROI targets. Monitor performance and adjust strategies as necessary.

Content Creation: Oversee the development of engaging content for websites, blogs, social media, and other digital platforms that align with our brand voice and objectives.

SEO & SEM: Optimize website content and structure for search engines to improve organic search rankings. Manage paid search campaigns, including budget allocation and performance tracking.

Analytics & Reporting: Utilize analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to measure and report on campaign performance. Provide insights and recommendations based on data analysis.

Requirements

Minimum of 3 years of experience in a similar role as a Digital Marketing Manager Proficiency in Content Management System (CMS) and CRM is required Extensive experience with Facebook Insights, Google Ad, and other advertisement platforms Strong analytical skills and experience with data-driven marketing Experience in blogging and other forms of content creation Proven track record in increasing brand awareness through digital marketing strategies Proficient in campaign planning and executionInnovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .