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Are You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It Possible.The Director, Global Insights & Analytics, Creative Excellence will play a critical role in transforming the Insights & Analytics function (I&A), building best-in-class tools & capabilities that enable Mondelēz to develop breakthrough creative ideas and translate these into short & long-term brand growth.Reporting to the Senior Director, Global I&A, Creative & Innovation Excellence, this role requires a transformative change agent with a strong bias for action, able to paint a compelling vision of the desired end-state, while delivering short-term wins that materially impact the business. It also requires someone highly skilled in operating within a matrix, able to bring together and align cross-functional partners (Consumer Experience, Marketing Excellence, Mondelēz Digital Services) at global and BU levels, as well as our key Publisher partners (e.g. Google, Meta) and Creative, Production & Media Agencies.How you will contributeWorking with our cross-functional teams & agency partners, this role will be responsible for building & managing a world-class ecosystem of methodologies, models and analytical frameworks designed to help the business to:
Develop, optimize and measure the impact of paid, owned & earned media (TV, digital, social, eCom/DTC, sponsorships), inclusive of:
Audience insights
Pre-flight creative testing & validation
Real-time in-flight measurement & optimization (including aligning common KPIs & benchmarks)
Post-flight evaluation/analysis of business & brand impact (including Marketing Mix Modelling and Return on Investment)
Measure our long-term brand health (penetration, equity and pricing power) and the contribution of media and other marketing levers in driving this
Align roles & responsibilities across functions and agency partners
Working with cross-functional partners and the local Insights & Analytics teams, this role will be responsible for deploying and embedding new datasets, tools & capabilities within the Business Units (including delivering training, overseeing change management, ensuring adoption & governance)
Working with cross-functional partners to identify the technology, infrastructure, data architecture & governance and resources required to effectively embed & operationalize these long-term
Working with cross-functional partners, this role will be responsible for democratizing Creative testing & measurement data as well as conducting meta-analysis leveraging the sum of Creative testing & measurement to identify actionable recommendations on media spend and quality
Working in partnership with Mondelēz Digital Services, Consumer Experience and the Business Unit I&A teams, this role will be responsible for building Mondelēz I&A’s First Party Data strategy and identifying the infrastructure, data, technology and resources required to realize this
Managing Mondelēz’s global relationship with our Marketing Mix, Creative Testing & Brand Equity measurement
Partnering with Consumer Experience, this role will be responsible for aligning measurement approaches and the global learning agenda with our agency partners (e.g. Media Monks) and digital publisher partners (e.g. Google, Meta)
Requirements:Bachelor’s Degree required; Masters preferred
8+ years in insights & analytics leadership roles, with focus on creative/media insights & analytics; either in creative/media/production agency or within a client organization
Strong expertise in leveraging data, analytics & insights (and blending different disciplines & sources together) to fuel creative development; expertise in some of the key vendors, methodologies & approaches in this area of practice, in particular Marketing Mix Modelling, Multi-Touch Attribution & Closed Loop Measurement
Passion for the media industry and a broad spectrum of knowledge about the media insights & analytics space, including familiarity with leading-edge practices & vendors
Familiarity with running RFPs, vetting and selecting global vendor partners
Transformative change agent with an expansive, innovative mindset, comfortable with ambiguity, thinking outside the box, challenging the status quo and championing a progressive “test & learn” and “fail fast” mentality
Proven people leadership with track record of building and developing highly-motivated, empowered, and high-performing teams
Highly collaborative team player, proven track record of getting the best out of a team, regardless of location or reporting lines
Strategic, decisive, and proactive leader as well as a visionary thinker
Strong bias for action, with a proven track record in persuasively influencing and aligning business stakeholders in a highly matrixed organization
Persuasive and effective communicator, obsessed with telling clear, compelling stories that influence stakeholders & drive action
Where permitted by applicable law, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical, religious, or other accommodation as required by law. You may review the Mondelez COVID vaccination policy by visiting the US careers website at [2]https://www.mondelezinternational.com/United-States . This COVID-19 vaccine mandate does not apply to several U.S. states that do not permit certain vaccination mandates, including, but not limited to Alabama, Arizona, Arkansas, Florida, Indiana, Montana, North Dakota, Tennessee, Texas, Utah, and West Virginia.Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Full-time- ID: #41020548
- State: New Jersey Easthanover 07936 Easthanover USA
- City: Easthanover
- Salary: USD TBD TBD
- Showed: 2022-05-16
- Deadline: 2022-07-16
- Category: Et cetera