Director of Marketing – Australia

This is a new role in the business. You will be the heartbeat of GYG marketing in Australia. As a key member of the GYG leadership team, you will lead one of the best marketing teams in the country spanning National and Local area marketing, Creative Studio, Digital, App, Web, Loyalty, Sponsorships, Guest Experience and Delivery.You will report directly into our Global CMO working hand in hand to shape strategy and lead execution that’s bold, disruptive and completely on brand. You will be supported by an all star team of marketers but it’s your role to inspire, challenge and accelerate them. This is a role for a future CMO, if you’re ready to lead now, and hungry for what’s next, we want to meet you.What kind of marketer are you?  You believe marketing should drive sales and build brand in the same breath, because you have done it.You are a strategic powerhouse who can spot the big opportunity and execute with precision.You are a data junkie, you believe in both the science and the art of marketing but you don’t leave anything up to guessing.  You live and breathe food, retail, social & content, you understand the speed, the emotion and the power of culture to shift behaviour.You know that makes a high-performing team tick and you lead great people to do their best work, consistently.You drive culture with a positive mindset and you have an exceptional leadership skills.You can lead with empathy, humility and energy and you never let ego get in the way of momentum.You look forward at all times, not backwards. You’re only as good as your current results.You are fiercely creative but respect the brand (if your first move is changing the brand colours, this isn’t the place for you!)You understand the generation of now, how they eat, shop, scroll and decide.You thrive in an in-house creative environment and know how to manage the balance between speed, quality and innovation.  You truly believe in the GYG mission and values because they match your own career ambitions and personal values.What you’ll lead All Australian brand and marketing activity and media spendNational brand campaigns across multiple channelsLocal Area Marketing at scale – and the systems that support itNew Restaurant Opening Marketing    A high performing in house creative studio (design, videography and photography)Social media and digital engagementGYG app, web and Gomex loyalty programsGuest experience strategy and execution (feedback, reviews)Delivery partner and GYG delivery services, marketing & campaignsPromotions, activations and product marketingMultiple mar-tech platforms, data insights and CRM Cross functional collaboration across marketing, operations and technology