Experience Planning, Sr. Manager

Experience Planning, Sr. ManagerLocation: Bridgewater, NJRemote Work: Hybrid scheduleTravel Expected: MinimalJob Type: Full timeAbout the JobAt Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.Position SummaryThe Experience Planning Sr. Manager (US) is an integral role within theExperience Planning Team here at Sanofi CHC NA. If you enjoy responsibility, managing a team of partners, creating plans for some of the most exciting consumer healthcare brands, and putting them into fruition, then you’ll love this.You’ll be constantly interacting with our US and Global brand teams, cross functional counterparts, and media partners to provide guidance, direction, recommendations, and hands-on help. You’ll work on developing and executing media plans from beginning to end.You won’t be on your own, however, as you’ll report directly to the Media Experience Planning Lead and be working hand-in-hand with our Martech and Creative Excellence team based out of Bridgewater, NJ.Main Responsibilities

Serve as the main contact to the Media AOR, Brand Teams and CHC finance for our “in US” brands across all paid and earned media needs.

Support the development of optimized communication strategies of our US brands in Canada across all channels though strategies and plans that clearly reflect category / brand business objectives and drive sales / market share growth.

Monitoring of the fulfillment of contractual deliverables and quality by the appointed Media Agencies; discuss / approve local deviations / adaptions if needed.

Work with Media AOR and JBP partners to develop annual learning agendas.

Partner closely with Digital Commerce team to implement and optimize precision marketing campaigns and accelerate adoption of precision marketing.

Contribute to define the right KPIs by campaign type and channel, analyze results and give advice for further optimization.

Proactively contribute to the internal planning process before the Agencies will receive the media brief.

Ensure that the implementation of strategies follow global planning, buying and reporting guidelines.

Help gain competitive insights and benchmark media strategies versus competition.

Performs other duties as assigned.

About You

Bachelor’s degree from an accredited four-year college or university.

7+ years of experience, at major packaged goods or pharmaceutical account experience at client or media agency.

Thorough knowledge of all areas of media planning and buying, national and local, particularly television, digital, magazines and radio, as well as earned media/PR.

Solid analytical background with knowledge of media mathematical models and formulas.

Knowledge of media and research tools.

Strong written, verbal presentation skills.

Strong interpersonal and leadership skills, diplomacy, credibility and ability to negotiate. Position requires extensive interaction with internal and external senior leaders.

Demonstrated ability to lead cross-functional teams with direct authority.

Collaborate Transversally.

Act for change – embrace change and innovation and initiate new & improved ways of working.

Develop people – takes responsibility for one’s self and others in anticipation of future business needs.

Autonomy and ability to balance long-term strategic priorities with short-term business needs.

Creativity and problem-solving

Flexibility to adapt to constantly changing business environment.

#LI-SA#GD-SAPursue progress , discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !