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Our client, an electronic company, is seeking a Manager of Digital Insights and Analytics (contractor)
Location: Ridgefield Park, NJ Position Type: Contract Job Summary: The Research Manager of Digital Insights and Analytics assists on uncovering consumer and shopper insights using digital / social data. S/he is responsible in executing analytical-driven research and analytics of assigned projects that provide thought leadership learnings and actionable insights in supporting Corporate Marketing. This manager position supports the Corporate Marketing team and is a subject matter expert within SEA. Key Responsibilities:- Manage full scope of assigned research and analytics projects; triage ad hoc requests as business needs arise including:
- Social Listening voice-of-the consumer
- Flash Reports based on competitor activity; breaking news relevant to
- Competitive benchmarking to understand strengths and opportunities
- Monitor trends around Corporate Marketing's key pillars, and identify best in class activations for benchmarking and innovation
- Partner with key stakeholders to deeply understand the business issues and specific questions to address, and identify trending topics that can be used for activation
- Bring in additional data sources to connect the dots on what is driving social buzz and how to capitalize on it
- Develop and align with Marketing Leads and PR on social KPIs that can be used to measure campaign success as well as risk potential
- Be the SME for Digital and Social analysis within SEA:
- Be available to SEA colleagues on how to use existing tools, dashboards and alert functionality
- Work alongside CMI colleagues to layer in social analytics as part of the business overall learning agenda for the year
- Help evaluate and recommend tools for the business to invest
- Manage the current tool infrastructure to ensure that it can capture relevant information in a timely manner
- Strong Business Acumen and Impact up to VP level
- Expert usage of Social Listening platforms
- Vendor and Team Management Skills
- Strong Communication and Technical Skills
- Highly Collaborative Personal Attitude
- Innovative and Challenges Status Quo
- Bachelor degree in marketing or business or related fields, advanced degree preferred
- 5+ years of digital and social analytics & reporting experience
- Expert with key research and data analytics tools (eg. Sprinklr, Crimson Hexagon/Brandwatch,
- BrandTotal) and able to use them for questionnaire programming, data analytics and reporting
- Able to tell a succinct and impactful story in Powerpoint
- Capable of running basic correlation analysis in Excel
- Mix of research agency and brand side experience preferred
- Some technology industry research experience preferred
- Some digital marketing and website research experience strongly preferred
- Looking for candidates w/ extensive research experience in social insights - using social media & data (understanding what's going on right now in the market; corporate reputation online, etc).
- ID: #43740963
- State: New Jersey Ridgefieldpark 07660 Ridgefieldpark USA
- City: Ridgefieldpark
- Salary: USD TBD TBD
- Job type: Contract
- Showed: 2022-07-01
- Deadline: 2022-08-29
- Category: Et cetera