Marketing Coordinator

The Marketing Coordinator is a key role to the success of our hotels as we continue to elevate our marketing. This role requires a foundation and understanding of the luxury aesthetic, with a strong focus on social media, website design and copy-writing. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that’s creative, innovative, and is willing to roll up their sleeves to implement change and the latest thinking in marketing, social media, and partnerships. This role reports to the Area Director of Marketing and Area Marketing Manager and will support Wildflower Farms.This is a hybrid position, in which frequent on-property presence at the hotel is required. Candidates ideally live in the Hudson Valley or surrounding areas.Responsibilities:Social Media & PRExecute a social media strategy for all properties, assisting in day-to-day social media initiatives:Implementing posts via SproutCommunity management: responding to direct messages and commentSupports the PR agency with reservations + itineraries for Influencers and Press visitsLiaise with PR agency + property teams to identify best dates and onsite experiences for visitsMaintain calendar alerting all property team members of Influencer and Press visitsManage site alert forms and tastemaker agreements for upcoming visitsMaintains image library from Influencer visits and events on property Email Marketing Maintains calendar of email marketing campaigns and local initiatives Supports Marketing & Communications Manager in crafting emails to appropriate audiences through copy and image selectionMarketing Partnerships Supports Area Director of Marketing with the strategic implementation of creative and on-brand partnerships designed to elevate propertiesMaintains critical paths, event checklists, on-site event logisticsAsset Management Digital Asset Management: Maintains and updates photo and video libraries in accordance with central process for the hotel & assetsMaintains current repository of Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, Positioning, Journey Maps, Seasonal needs, Demand trends, Key contacts, etc.Website Daily maintenance of calendars, activities, dining menus, spa menus, and other events; Review for accuracy on a consistent basisMarketing Supports Marketing & Communications Manager in digital marketing activations, assists in selecting imagery & copy for digital marketing campaignsSupports property needs for print and digital collateral on a proactive basisWorks closely with Marketing & Communications Manager to maintain and create sales collateral including experiential, pre-arrival, F&B, area maps, and moreCreates monthly Marketing reports, both for high-level creative and budgeting Creates calendars / recaps highlighting the emails, key messaging points, and activations occurring each monthMaintains monthly Marketing budget and financesPay Range: $65,000/year - $70,000/year