Marketing Executive

01 Dec 2024

Vacancy expired!

Job Role: Marketing Executive

Location: Monmouth Junction, NJ (Remote for now) The APN group of companies are a rapidly expanding set of brands that address IT Consulting, Financial Business Services, and Healthcare initiatives. All three brands are well-positioned for significant growth in the near future.APN has an immediate opening for a Director of Marketing. This is a critical role that will set the stage for, and enable the growth of the Company’s three divisions:

Responsibilities -
  • Create content for a variety of channels including videos, blogs, email campaigns, presentations, marketing material, newsletters, and social media.
  • Brand Marketing: Proven ability to position, design, execute and measure compelling and content-centric brand efforts that differentiate in the marketplace as a thought leader across technologies, verticals, and key segments.
  • Strong working expertise of digital marketing, including knowledge of paid social, SEO, and email marketing with the ability to set and implement best practices for all marketing output
  • Plan and execute a marketing strategy for the organization and for new and existing services
  • Oversee the implementation of the marketing strategy
  • Develop a brand strategy
  • Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
  • Manage and refine the organization’s social media presence
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs
  • Utilize data for marketing campaigns, interrogating the organization’s databases and external data
  • Identify new business opportunities

Key Skills:
  • Previous working experience working as a Marketing Executive for at least 2-3 years.
  • In-depth knowledge of market research data, data analysis and statistics.
  • Hands on experience with marketing software and tools.
  • Outstanding communication, presentation and leadership skills.
APN provides market competitive salary, benefits package and a great work culture. We believe in mutual trust and respect, empowerment and free range for creativity to learn and grow together. Come join a team and a company that can give you the right platform to advance your professional goals.