Area Sales Manager - Central-America & Mexico

As Area Sales Manager for Central America & Mexico, you are responsible for driving sales growth, strengthening relationships with existing customers, and identifying new business opportunities.   Your primary focus will be key account management – securing and developing existing customers, and activating local markets. In addition, you will support business development efforts to expand our footprint. You will work closely with the regional teams (Area Sales Manager for Latin America, the Technical Training Specialist for Latin America), and cross-functional teams based in Belgium (Sales Support, Marketing, Supply & Demand, Product, etc.).  Key responsibilities:Develop a deep understanding of customer needs and market dynamics within the region. Manage and expand relationships with existing customers, ensuring retention and growth. Proactively define and implement structured growth and prospecting strategies in alignment with regional objectives. Achieve sales targets by driving revenue growth in Central America & Mexico. Identify and develop new business opportunities to expand our presence. Negotiate pricing, agreements, and ensure margins are in line with regional pricing strategies. Act as a brand ambassador, regularly visiting distributors to provide training, co-visits, and sales support. Proactively engage with the market by partnering with distributor sales teams to deliver continuous support, identify new business opportunities, drive sell-out performance through strategically targeted initiatives. Work with the Regional Marketing Manager and Product Management to define and implement tailored go-to-market strategies. Support distributors in sell-out activation through training, local events, and promotional initiatives.  Partner with HQ departments (Finance, Pricing, Supply & Demand, Sales Support) to develop efficient logistics, inventory, and pricing strategies that align with customer needs. Gather and analyze market intelligence (pricing, trends, competitors) to identify opportunities and refine strategies.  Regularly analyze and report sales performance, providing insights and recommendations to regional and leadership teams.