Digital Experience Manager

About the RoleAs a Digital Experience Manager, your main focus will be to lead interaction with customer support; Guide E-com Leads based on executional plan; and Optimize overall digital performance based on QCP and Global guidelines.This role reports into our Commercial Manager and is based out of Mexico Support Office.A Day in the LifeWorking at H&M means no two days are ever the same, but a typical day will include the following responsibilities:Digital commercial customer planningTranslate QCP into daily site activity plan across customer groups, including content publishing (e.g., start page, navigation)Optimize overall digital performance based on QCP and Global guidelinesDigital experience optimizationSecure full funnel optimization of the holistic digital customer experience on .com and appPlan analysis of sales performance, web analytics, user behavior and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand perception, customer lifetime value, etc.Review results and conclusions of tests and actions, and share learnings with Sales Market teams and Global functions to continually optimize digital experience, customer journey, and inform Global development roadmapContinually monitor and optimize delivery, payment & return options and fees to drive overall digital profit growthDrive implementation of post-purchase strategies, new capabilities and roll-outsManage interaction with customer supportRaise incidents with Global / Business TechPlan digital execution together with Commercial Manager and Commercial Lead General InformationGuide E-com Leads based on executional planLeverage Commercial Business Analyst for analysis and testing