Email Marketing Manager (Mexico Remote)

As an Email Marketing Manager at Turnitin, you will be responsible for planning and developing our overall email marketing strategy and email nurture strategy. You will also be responsible for managing the execution and ensuring that the business goals are met.You will be working with the latest marketing technology in collaboration with other Sales and Marketing teams.Must be able to regularly flex schedule across global time zones to further One Team collaboration and execute within a global functionResponsibilities: Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements through the use of and development of email, forms, landing pages, and automation.Collaborate with various stakeholders, including product marketing, on a global view of email communications at the target audience/persona level to better understand and optimize scheduling and impactUnderstand and evaluate campaign metrics and distribute campaign performance and recommendations for optimization to the marketing team. Contextualize results to appropriate keyholders. Work with defined KPIs and recommend overall KPI reporting strategy, create reporting and analyze campaign performance. Create recommendations to improve campaigns continuously.Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standardsPlan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growthWork directly with Marketing Ops on essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansingPlan and manage maintaining a database of customers who have opted-in to receive our correspondence.Ensure compliance with regional SPAM laws and other relevant laws.Collaborates with agencies, contractors, and other vendor partners as required.