Job Description Analytics Advisor

Job Description Analytics Advisor Role: Product Analyst Consultant / Analytics Advisor Daily Job Responsibilities:

• As new websites, mobile apps and features are instrumented in Adobe Analytics, work with business stakeholders to identify business objectives, goals, and key metrics for the feature. Then create business requirements documents for Adobe Analytics tagging, collaborate with engineers to validate instrumentation, identify and resolve any tagging issues and generate reports, and develop insights and data-driven decisions and recommendations based on the data.
• Perform ad hoc analyses, as needed, to answer business questions and generate actionable story-telling insights and recommendations for user flows and product usability
• Maintain documentation related to instrumentation governance, segments, calculated metrics, glossary, engineering releases, etc.
• Provide training, support and documentation to business stakeholders who want to self-serve their own data using Adobe Analytics
• Share analytics best practices with colleagues

• 1-3 years of Adobe Analytics or Google Analytics experience, including working with implementation engineers to understand the tagging, creating recurring reports, and performing ad hoc analyses.
• Advanced Excel skills
• Highly analytical, hands-on and detail-oriented, with the ability to up-level data insights and storytelling for non-technical business stakeholders
• Able to extract, clean, analyze, and present findings from large data sets

• Attentive to data governance and data validation using tagging debugging tools. Ability to determine what data inconsistencies or gaps are important, and what can be caveated as a corner case

• Tableau or other data visualization tools a plus
• A/B testing experience a plus
• Familiarity with SQL a plus
• College degree in computer science, engineering, mathematics or business

• Curiosity to learn and find insights from data to optimize product user flows
• Adept at learning new technologies to advance digital opportunities for scalability and deeper insights
• Ability to align business strategies to data initiatives to create optimal user journeys and specific conversion events
• Strong decision-making and prioritization skills, working with disparate data sources, and comfortable with ambiguity
• Strong written and oral communicator, adept at giving presentations to leadership
• Excellent team player, resourceful at building consensus across functional teams
• Ability to work well with leadership, IT and non-technical business stakeholders in a large organization.