Loyalty Lead

27 Mar 2024

Vacancy expired!

Job DescriptionThe Loyalty Lead MX/ CO /EC will contribute to added customer value, a strengthened brand, and increased selling by ensuring a strong customer insights-driven Loyalty function in the Sales Markets.  The role will work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity.  The role will drive the Loyalty program goals forward and support customer and sales linked activities in collaboration with the commercial teams, the Sales teams, and the Regional Loyalty & CRM Manager, and according to H&M values, standards, policies, and procedures. This position is based in México City within our Customer Activation & Marketing function, and reports to CX Operations Manager in Sales Market MX / CO / EC.Key Responsibilities include: Drive Loyalty Engagement and Support Sales Activities Adapt regional Loyalty strategies and tactics for the local markets and take part of commercial team execution to meet defined KPIs, drive customer base growth, and increase CLTV. Partner closely with the Regional Loyalty & CRM Manager to secure strong understand of Loyalty program goals and visionManage the planning, set-up, and execution of Loyalty rewards across all channels, with focus on implementing rewards that engage our most valuable customersPartner with Regional Loyalty & CRM Manager to determine partnership strategy that is most appropriate for local markets, and take ownership over all aspects of set-upImplement and follow up on the local activity plan to secure a consistently strong and relevant customer offering towards MembersContribute to Loyalty KPI follow-up process and share learnings from activities / activations Collaboration & PartnershipServe as the key Loyalty Program Point of Contact for local functions, Customer Service, and Store teams in the support of day-to-day operations and issue resolutionBuild awareness, secure training, and motivate staff and other functions in regard to our Loyalty program. Serve as senior and vocal leader within the organization to highlight the value of Loyalty program / Members on a day-to-day basisTake part in meetings and discussions initiated by Regional and Global teamsSupport the implementation and continuous improvement of the Loyalty program by sharing local insights with the Regional Loyalty & CRM Manager, Global, and Business Tech / ITPartner with the full sales market team, including E-Commerce and Store Commercial to enhance cross-channel customer activation tactics 

  • ID: #49565186
  • State: New Mexico Ciudaddeméxico 00000 Ciudaddeméxico USA
  • City: Ciudaddeméxico
  • Salary: USD TBD TBD
  • Job type: Full-time
  • Showed: 2023-03-27
  • Deadline: 2023-05-26
  • Category: Et cetera