Product Marketing Strategist

Are you an ambitious marketing professional ready to apply your expertise in marketing strategy and execution for a growing marketing team within a fast-paced publicly traded company? If you’ve got a proven track record in developing and managing marketing campaigns combined with excellent leadership and project management skills, please read on…We are seeking a driven Product Marketing Strategist, like you, to define a marketing strategy and roadmap for solutions under the Verisk’s ISO Commercial Lines business. Here you’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects and the opportunity to make independent decisions. If you desire an opportunity to apply your talent in communicating value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients, we want to talk to you!Marketing strategy - Define the marketing strategy and roadmap for a set of Commercial Lines insurance solutions. Focus on a holistic approach that markets a broad array of data and analytic solutions for insurance carriers.Marketing execution – With the support of our marketing division’s shared services for writing, design, social media, and video productions, strategist will actively direct the creation of all marketing materials. All assets and tactics must support the strategy, including dynamic and interactive digital content in support of the buying experience, advertisements, web pages, white papers, articles, reports, video content, webinars, and more.Collaboration - Work closely and collaboratively with Commercial Lines Product and Sales management to develop effective commercial messaging and marketing plans. Responsible for developing and implementing metrics to measure effectiveness of marketing initiatives and campaigns, plus market research.Sales support - Conceive of and launch innovative lead generation campaigns using email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, and social media. Work with the product team and training representatives to develop product training events, sales enablement tools and other on-demand materials in support of sales efforts.Marketing communications – Provide marketing strategy leadership for events, conferences, speaking engagements, and internal and external events for content experts.