Sr. Field Readiness and Growth Marketing Manager

We’re looking a strategic and execution-focused Sr. Field Readiness and Growth Marketing Manager to join Procore’s Growth and Integrated Marketing team. In this role, you’ll develop and scale high-impact sales plays that align go-to-market efforts across marketing, sales, and partner teams.This role sits at the intersection of integrated campaigns, sales enablement, and field execution—ensuring that sellers have the right messaging, assets, and activation plans to convert demand into revenue.The ideal candidate has experience working closely with sales and product marketing, understands B2B buyer journeys, and is skilled at packaging compelling sales plays that drive pipeline velocity and customer acquisition throughout the funnel. You will design and execute field readiness programs with cross functional teams, analyzing target audiences, verticals and adding subject matter expertise of ICPs and analytics to develop industry, persona, or solution-based sales plays that align to company priorities, marketing campaigns, and sales goals. This position reports into the Sr. Director of Growth and Integrated Marketing and Global Partnerships and will be based in our Austin office or remote. We’re looking for someone to join us immediately.What you’ll do: Cross-Functional Alignment: Partner with Product Marketing, Field Marketing, Demand Gen, and Sales Enablement to develop play content, messaging, talk tracks, and assets for scalable, repeatable programs with proven outcomes for pipeline. Create sales plays for vertical and industry offerings, collaborating with Product, Training and Corporate Strategy.Lead the program to document scalable processes and resources for regions to leverage. Analyze outcomes and recommend continuous improvements for the programs for sellers and channel partners. Launch and enable sales plays that build on campaign execution, including live training, toolkits, guided selling tools, and internal communications (e.g., playbooks, pitch decks, customer stories), aligning efforts with enablement teams, training, industry insights and product marketing.Independently manage play execution across marketing and sales, ensuring consistent delivery in ABM programs, outbound efforts, and pipeline acceleration tactics. Measurement & Optimization: Track adoption, pipeline impact, and revenue influence of sales plays. Provide feedback loops and refine plays based on performance and seller input. Establish KPIs and manage QBRs with sales and marketing teams. Content Creation and Coordination: Ensure marketing content maps to sales stages and sales plays, making it easy for sellers to use content in conversations for new logo and expansion customer journeys. Field Readiness: Work with regional sales and marketing leaders to tailor and localize sales plays for key accounts, industries, or segments.8+ years of experience in B2B marketing, sales enablement, or GTM program management (experience in SaaS or tech companies preferred). Proven track record of leading programs and working cross-functionally with sales and marketing to drive go-to-market alignment and measurable impact.Strong understanding of enterprise sales processes, buyer journeys, and sales enablement strategies, analyzing SFDC and pipeline reports to track outcomes and provide recommendations for continuous improvement. Excellent communication, storytelling, and program management skills. Experience with tools like Salesforce, Highspot, Seismic, Jira, Tableau, Gemini, Clay and AI.Strong analytical skills; comfortable using data to assess and optimize performance.What we're looking for:8-12 years of experience in B2B marketing, sales enablement, or GTM program management (experience in SaaS or tech companies preferred).Proven track record of leading programs and working cross-functionally with sales and marketing to drive go-to-market alignment and measurable impact.Strong understanding of enterprise sales processes, buyer journeys, and sales enablement strategies, analyzing SFDC and pipeline reports to track outcomes and provide recommendations for continuous improvement.Excellent communication, storytelling, and program management skills.Experience with tools like Salesforce, Highspot, Seismic, Tableau, Marketo.Strong analytical skills; comfortable using data to assess and optimize performance.Familiarity with enablement and ABM platforms is preferred.Experience in building content frameworks, toolkits, and playbooks for enterprise software sales is preferred.