Trade Marketing Analyst

Develop, administer, and monitor incentive programs for the sales force, ensuring their proper execution, measurement, and control to drive the achievement of commercial objectives and maximize profitability.Key ResponsibilitiesIncentive Design and DevelopmentDevelop incentive program proposals aligned with commercial objectives and company strategy.Define program mechanics, targets, eligibility rules, and payout or recognition schemes.Administration and MonitoringAdminister incentive programs throughout their full cycle: launch, operation, close, and settlement.Analyze progress and results to identify deviations and recommend corrective actions.Monitor program compliance through evidence validation, field follow-up, and periodic audits.Measurement and ControlMeasure the performance and return of each program (target attainment, impact on sales and profitability).Produce reports and indicators to support decision-making.Weekly and Monthly KPIs for Marketing Team.Maintain databases and automated reports, and propose process improvements.Budget ManagementControl and monitor the budget allocated to incentive programs.Track spend, forecast period-end results, and report variances.Vendor CoordinationManage the vendors involved (rewards, platforms, logistics, events, etc.).Follow up on deliverables, timelines, and costs.CommunicationClearly communicate programs, rules, and results to the sales force and the internal teams involved.Coordinate with Sales, Finance and other areas to ensure alignment.Project ManagementPlan and monitor each program as a project, with schedules, owners, and deliverables.Event OrganizationOrganize and coordinate sales force events and engagement activities (launches, recognition events, training sessions)