CRM & Lifecycle Marketing Specialist (Contract / Part Time)

The CRM & Lifecycle Marketing Specialist will support the execution of Equinox's lifecycle marketing programs across email, SMS, push, in-app messaging, and content cards. This role is hands-on and platform-focused, responsible for building campaigns and journeys in Braze, implementing personalization, and ensuring every communication that reaches our members meets a high standard of quality and accuracy. This role sits within the CRM team and works across both acquisition and Member lifecycle programs, partnering closely with Brand & Member Marketing, Creative, and Data & Analytics to bring campaigns from brief to live send. The ideal candidate is detail-oriented, highly organized, and eager to develop deep expertise in marketing technology and lifecycle marketing execution. Key responsibilities Build and deploy campaigns and canvases in Braze across email, SMS, push, in-app messaging, and content cards Implement personalization to tailor content by club, member behavior, and interests, using Braze tools including Liquid, catalogs, and custom attributes Conduct rigorous QA prior to launch, including links, tracking, personalization logic, audience targeting, and rendering across email clients Build and maintain audiences, segments, and subscription groups within Braze and our CDP. Update and optimize live campaigns and journeys as programs evolve Execute campaigns against the CRM calendar, including accurate campaign tagging, routing for approval from program owners, and scheduling sends on the assigned date Partner with Brand & Member Marketing and Creative teams to bring campaigns to life in Braze Support A/B testing execution and pull campaign performance data to inform reporting and optimization Troubleshoot campaign and data issues in partnership with Data & Analytics teams