Digital Activation Associate

Job Description :Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.About the role:We’re a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997. Today our team stands on the shoulder of these giants and acts with the same entrepreneurial spirit and determination!Reporting to the Director of Media, we are looking for a Digital Activation Associate – focused primarily on paid social media platforms – to join our agile, creative and resourceful team, merging the art and science of paid media and creative content to optimize campaigns and drive tangible business results across US and Canada Diageo brands.Based in our New York Offices and working hand in hand with the Central Media Team (CMT), the role will be wide and varied which means you will be liaising with a large number of both internal (brand) and external (e.g. media and creative agency) partners, therefore exceptional communication skills and project management will be key.Role Responsibilities:Responsibilities :

Media, Creative and Account Management

Plan, implement and manage paid social media channels, with an emphasis of Facebook, Instagram, Snapchat, and Pinterest

Support innovation against new platforms or partners as social and digital space continues to evolve

Includes buying, tagging, optimization, and reporting for brands and responsibility of multi-million-dollar budgets

Collaborate with media agency planning teams to incorporate tactical media plans and insights into well-rounded media deliverables (i.e. plans, reports, etc.) that are regularly presented to brand and creative agency teams

Lead and manage daily media optimizations, collaborating with creative agencies to lead creative optimization process

Help manage the administration and billing operations of Diageo North America infrastructure across social media accounts

Measurement, Data and Analytics:

Identify, develop and advocate for relevant pilots to support the brand and business strategies and learning agendas

Lead testing and analysis of social media campaign performance metrics, using internal social analytics and return on investment measurement tools to optimize performance and meet business objectives

Organize, analyze multiple datasets into regular reports that deliver actionable insights and presentations to inform planning and optimization for future media and content strategies

Experience / skills required:Required :

At least 1 year of experience in digital or social; preferably directly managing and buying paid social for a major consumer packaged goods or luxury brand

BA or equivalent experience

Expert Excel skills

Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager

Preferred :

Knowledge, love and curiosity for social data and the impact it can have on the business

Work with large data sets

Demonstrated critical thinking ability

Proven ability to manage multiple projects at a time while paying attention to detail

Deep understanding of social media data caveats by channel and how these caveats can affect reporting

Excellent verbal and written communication skills

Confidently lead debrief sessions, often to a senior audience

Self-starter who is comfortable with a rapidly changing environment

Agile, energetic, relentless drive to succeed, great teammate

Used to working with a variety of partners and building relationships

Deal with a large volume of requests and know how to prioritize workload

Bonus:

Experience with social listening platforms

Knowledge in SQL, Salesforce, statistical tools and/or programming

Flexible Working Statement:Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.Diversity statement:Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.Feel inspired? Then this may be the opportunity for you.If you require a reasonable adjustment, please ensure that you capture this information when you submit your applicationWorker Type :RegularPrimary Location:3WTCAdditional Locations :Job Posting Start Date :2025-01-13Salary Range:Minimum Salary:$93150Maximum Salary:$155250At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.DRINKiQWhat's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)