JOB OVERVIEW:This position is responsible for developing Ecommerce strategy and utilize digital marketing skills to lead full-funnel campaigns and initiatives. This will include planning, executing, managing, and optimizing digital end-to-end go-to-market strategies that drive revenue growth from our customer base. This person will partner closely with internal and external team members including product category managers, channel managers, analytics, sales, suppliers, agencies, contractors and more to forecast, develop, launch, and track growth marketing initiatives. The ideal candidate will possess advanced experience in digital marketing, a test-and-learn mindset, and a strong drive toward results.KEY RESPONSIBILITIES: Architect, develop and direct high-impact Ecommerce strategies that drive incremental revenueGenerate strategic insights from a variety of sources, including industry data and trends, new product introductions, special offers, customers, key opinion leaders and more to develop top-, mid-, and bottom-funnel content that engages our audience and drives conversionsPartner closely with copywriters and designers to iterate on ads and optimize media to drive micro- and macro-conversions in a variety of channels and calls-to-action, including engagement, opens, clicks, ecommerce transactions and form fillsCommunicate campaign vision to and lead the buy-in from key internal stakeholders including product category managers, channel managers, and marketing leadership as well as external stakeholders such as suppliers, key opinion leaders, and industry associationsProvide actionable SEO direction to the content team to execute on, including landing pages, product pages, educational resource centers, YouTube videos, etc.Collaborate with partners to optimize all growth strategy components, including but not limited to digital, email, social, display, content, video, organic SEO, PPC, etc.Drive all campaigns with a test-and-learn approach to continually instruct and augment the performance of all campaignsDeliver timely, relevant, and straightforward reporting on campaigns and proactively provide recommendations for adjustments to improve performance of in-flight campaigns as well as future campaignsSPECIFIC KNOWLEDGE & SKILLS: Proven experience with running Ecommerce initiatives with a track record of successAn understanding of how to leverage content, promotions, and special offers to drive responseSkilled in a variety of marketing activities and channels, including social media, display advertising, content marketing, email marketing, SEO, PPC, landing page design, etc.Experience with search technologies and platformsA strong understanding of SEO strategies and the business models of search platforms (Google, Bing, YouTube, etc.)Excellent verbal and written communication skillsHighly organized with exceptional project management skillGENERAL SKILLS & COMPETENCIES: Excellent understanding of industry practicesStrong proficiency with tools, systems, and proceduresExcellent planning/organizational skills and techniquesExcellent independent decision making, analysis and problem solving skillsOutstanding verbal and written communication skillsExcellent presentation and public speaking skillsExcellent interpersonal skillsExcellent conflict resolution skills and ability to deliver difficult messagesAbility to build partnerships at all levels within the companyGood negotiating skillsResolve complex issues in effective waysProject management, consultative skills and ability to manage a budgetSpecialist in multiple technical and/or business skillsAbility to cultivate and develop lasting internal and external customer relationsWORK EXPERIENCE: Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.PREFERRED EDUCATION: Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent preferred. May hold two or more industry certifications.TRAVEL / PHYSICAL DEMANDS:Travel typically less than 10%. Office environment. No special physical demands required.The posted range for this position is $95,990 to $167,983 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.This position is eligible for a [bonus/incentive] not reflected in the posted range.Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [or sick leave if applicable], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careersHenry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.Minimum Salary: 31200.00
Maximum Salary: 31200.00
Salary Unit: Yearly
Full-time