Digital Marketing Manager :: New York, NY

Hallmark Global Technologies
New york city, NY
25 Nov 2024

Vacancy expired!

Job Title: Digital Marketing Manager

Location: New York, NY

Duration: Fulltime

REPRESENTATIVE DUTIES: (Employee may perform any combination of the essential functions shown below. This position description is not intended to be an exhaustive list of all duties, knowledge or abilities associated with this classification, but is intended to accurately reflect the principal job elements).You will work closely with the sales and marketing teams to deliver both integrated and digital marketing programs that positively impact company revenue, including:
  • Marketing automation and email marketing programs
  • Lead generation and nurturing including SEO and SEM management
  • Digital marketing / content marketing campaigns
  • Producing high-impact marketing communications across a variety of channels
  • Account-based marketing programs
  • Reporting and database management

Responsibilities:
  • Partner with sales to understand their needs and deliver digital marketing campaigns that support sales initiatives.
  • Identify KPIs for all digital marketing initiatives, track performance against KPIs, report findings and analysis and provide recommendations for improvement.
  • Conceive and execute targeted and segmented email campaigns to generate inbound leads and requests.
  • Develop a robust database through lead generation activities and ongoing database management.
  • Conceive of and develop all marketing forms, landing pages and surveys.
  • Maintain CRM and content management platforms.
  • Manage and refresh content on the website and provide recommendations for improved user experience.
  • Develop strategy and execute/oversee digital marketing tactics as needed including online advertising, search engine marketing (SEM), search engine optimization (SEO), social media advertising and mobile marketing.
  • Develop and execute growth strategies including but not limited to ratings & reviews, PPC advertising, promotional strategies and digital channel listings.

JOB REQUIREMENTS:
  • BA/BS in Marketing/Communications, Computer Information Systems or Related Field.
  • Database management including list development, reporting and analytics (Salesforce and/or NetSuite experience preferred)
  • Experience with a marketing automation platform (Pardot, Hubspot, Marketo, Active Campaigns or other)
  • Experience with Google AdWords management, Google analytics, Zapier, tracking code, retargeting code, Tag Manager, HTML.
  • Inbound marketing skills including SEO and conversion rate optimization.
  • Ability to analyze web statistics and advertising ROI and ROAS.
  • Proven success of building strategic campaigns and solving business queries.
  • Excellent copywriting and proofing skills.
  • Proficient in the use of social platforms such as LinkedIn, Instagram, Facebook, Twitter, YouTube
  • Ability to analyze website performance data via Google Analytics.
  • Hospitality or real estate industry knowledge a strong plus.
  • Knowledge of hotel/e-distribution channels such as Airbnb, Booking.com, VRBO, etc. a plus.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The qualifications listed in this document are the minimum qualifications required in order to successfully be considered and hired for the position.

LANGUAGE SKILLS: Excellent written and verbal communication skills (ability to communicate with all levels of the organization). Ability to read, write, hear, and speak in English.

EDUCATION: Bachelor’s degree required

EXPERIENCE: B2B marketing experience with broad knowledge of marketing principles and practices including brand, design, and analytics
  • ID: #23459969
  • State: New York New york city 08540 New york city USA
  • City: New york city
  • Salary: Depends on Experience
  • Job type: Permanent
  • Showed: 2021-11-25
  • Deadline: 2022-01-21
  • Category: Et cetera