Director, US Diagnostics, Retail POC Marketing

To strengthen its leadership in respiratory health, Pfizer is entering into the diagnostics space with the acquisition of the Lucira rapid molecular COVID and COVID&Flu tests, as well as a Pfizer-branded rapid antigen test. The addition of diagnostics to Pfizer's respiratory offerings provides the last piece enabling end-to-end care across prevention, diagnosis, and treatment.ROLE SUMMARYAs a member of the newly formed Diagnostics Team, this role is responsible for overseeing all marketing efforts for Retail Pharmacy POC (point of care) customers. Pfizer's rapid molecular COVID & Flu asset is planned for an October 1, 2023 launch, while the rapid antigen test is planned for January 1, 2024 launch. This role will support the prelaunch work for both tests, working closely with the broader Commercial Diagnostics team and the Launch Operations Lead to drive commercial launch readiness. In addition, this individual will be charged with leading the development and execution of the operating plan, including management of brand performance for both products for Retail Pharmacy POC customers post-launch.ROLE AND RESPONSIBILITIES

Serve as Retail POC lead for all diagnostic commercialization efforts including but not limited to account strategy, personal/non-personal resource development and partnership with launch team

Drive creation and execution of all key messaging and resources; collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts

Serve as Retail POC lead for all market research, messaging development, and integration needed across portfolio

nderstand key changes in the marketplace and leverage critical customer insights that will uncover and help capture the greatest growth opportunities for all products

Partner with Senior Director, Diagnostics Lead to develop and deliver senior leader presentations related to Diagnostics

Ensure strong market insight generation by leveraging strong partnerships with BAI colleagues

Support annual operating and tactical plan development process, focused on Retail POC strategy and activation

Monitor key promotional metrics to evaluate the success of key initiatives and optimize accordingly to maximize profitability

Continue to advance our emerging capabilities in Retail Pharmacy channels (national and regional chains, independent pharmacies, big box retail) interaction, digital marketing and real-world data promotion

Develop and maintain strong relationships with all key and cross-functional partners, including but not limited to Field Force Leadership, GAV, Finance, Medical Affairs, Marketing Excellence, Corporate Communications, Regulatory, Legal, PCA and PGS

Oversee strategies, tools, and tactics to support Retail account management

Manage/oversee all relevant agencies

BASIC QUALIFICATIONS

Bachelor's degree and 10+ years of pharmaceutical industry experience required, or Master's degree and 9+ years of experience, or Ph.D./PharmD and 7+ years of experience required.

Ability to travel 10% of the time

Prior marketing experience

Strong familiarity with the US healthcare landscape including retail pharmacies, payers, HCPs, consumers

Able to actively contribute to create and operate in an environment that continuously encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork across functional teams

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including the agile way of working, solution-oriented, the ability to influence and collaborate with peers and create business impact

Demonstrated strategic thinking, analytical, and project management skills

Innovative thinker who is excited by "pioneering" initiatives that may not have precedent

Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups

Ability to engage and influence team members, even without direct reporting relationships

Uphold Pfizer's Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture

Strong strategic skills, with the ability to translate strategy and analysis to a tactical, executable level

Multichannel marketing experience

PREFERRED QUALIFICATIONS

Launch experience highly preferred

Diagnostics experience highly preferred

Deep understanding of US HCP, retail pharmacy (national, regional, independent), payers, consumers

MBA preferred

OTHER JOB DETAILS:

Last day to Apply: June 22 , 2023

Eligible for an employee referral bonus

#LI-PFEThe annual base salary for this position ranges from $144,900.00 to $241,500.00. In addition, this position offers an annual bonus with a target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Salary range does not apply to the Tampa, FL location.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.Marketing and Market Research#LI-PFE