Lead Decision Scientist, Web Data Collection

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Position SummaryCVS Health is seeking a Lead Decision Scientist to join our team. As a Lead Decision Scientist, Web Data Collection , you will drive the next level of growth with CVS Health with a bold new approach to total health; a national direct to consumer healthcare brand reaching millions of prospects and members. Additionally, you will leverage data analytics to gain deep knowledge of the customer experience , use data and analytics to optimize marketing campaigns , and develop strategies through insights to attract new members and keep our current ones happy and healthy. As a key member of the team, you will bridge the marketing strategy and technical deployment of many different consumer and member journeys across multiple digital touchpoints . Responsibilities:

Lead web analytics tagging and data collection implementation using Adobe tag management tools ( WebSDK , Launch) for a direct-to-consumer web experience

Work with business, marketing, and analytics teams to understand tagging requirements

Design, develop, and implement technical web analytics tagging requirements , and t ranslate requirements into data model and script code

Develop and maintain custom web analytics events, tags, and triggers

Debug, troubleshoot, and resolve issues related to Adobe deployment and data discrepancies

E nsure comprehensive and accurate data collection across all digital platforms through regular reports and audits

Participate in web product lifecycle with cross-functional teams , and own web analytics tagging deployment/ QA

Drive web data collection roadmap and strategy ; d ocument data collection procedures, standards, and best practices

Provide insights and recommendations based on data analysis to improve marketing and website performance

Required Qualifications

7+ years experience working in analytics

5+ years of experience with implementing Adobe tag management solutions (Launch, WebSDK ) ; experience with implementing Adobe Customer Journey Analytics

3+ years Adobe Experience Platform experience related to supporting implementations

Required Business Qualifications

Proven experience in Adobe Launch, WebSDK, and Experience Platform ; power user of Adobe stack

Strong understanding of HTML, JavaScript, and web development concepts ; experience writing script to track custom analytics requirements

Experience with direct to consumer web analytics implementations; ecommerce experience a plus

Familiarity with digital analytics platforms (Adobe Analytics, Customer Journey Analytics , Google Analytics, or similar tools)

Excellent analytical and problem-solving skills

Attention to detail and commitment to data accuracy

Strong communication and collaboration skills

Experience with e-commerce and conversion tracking

Knowledge of SEO, SEM, and other digital marketing strategies preferred

Education

Bachelor's degree or equivalent work experience in Marketing , Computer Science, Information Technology, or related discipline.

Pay RangeThe typical pay range for this role is:$136,217.50 - $267,800.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits We anticipate the application window for this opening will close on: 08/25/2024Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.