Manager, Commerce Media

Company DescriptionJob Title: Manager, Commerce MediaPresent in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”Job DescriptionWe’re looking for an outstanding Manager —someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is a opportunity for a digital media star, with RMN experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own. Sound like you? Read on.As Manager of Commerce Media, you’ll manage the strategic components within an integrated RMN Search and Display campaigns. You will lead a team of Sr Analysts and Analysts within the commerce Media team to establish performance metrics, report results and foster client and vendor relationships. You’ll identify optimizations, support the build of client decks and attend client meetings as the face of our digital media plans.Most importantly, you must possess a strong inner drive to bring your RMN expertise across Amazon, Roundel, Walmart Connect, KPM, Instacart, Criteo, Citrus and other key retailer’s search and display offerings to a growing team and enjoy working with some of the finest minds in the industry.Day to day your role includes:

Serving as a primary contact for day-to-day clients

Spearheading the development of search and display strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)

Support Associate Director in monthly, QBR, MMM reporting deliverables

Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing

Establishing and driving Retail Media activations best practices to assimilate across tactics and activations

Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision

Write and deliver media strategies, and overseeing the translation of these strategies into final media recommendations

Ensuring that media deliverables meet and align with client goals and objectives

Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices

Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations

Prioritize teamwork and delegating responsibilities

Providing creative solutions to client challenges

Understanding big picture implications and how insights can be applied in other programs and environments

Understand and explain attribution model across retail search partners

Fostering relationship with internal teams (Strategy, DNA and other capabilities) and external teams while managing multiple client stakeholders

Developing and maintaining quality control procedures for campaign implementations

Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts

Adopting established account management standards and program management best practices

Plan, organize, and manage all aspects of meetings, from scheduling, developing agendas to follow-up.

Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance

Active knowledge sharing with capability and broader agency

Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity

Contribute to Commerce COE to support capability development across the agency

Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group

Qualifications

A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e-Commerce/Shopper Marketing experience

Prior experience managing direct report(s) preferred

Strong familiarity with retail media search and display activations. A clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Citrus, Instacart, Target, Amazon, Walmart, Kroger, etc. search or display experience preferred)

Keen attention to detail and an analytical approach to achieving objectives

Understanding and experience with campaign automation tools (i.e., Skai (Kenshoo), Pacvue)

Solid quantitative and research skills, and proven data interpretation capability

Fluency with Microsoft Office (Word, PowerPoint, Excel).

Excellent client presence and ability to lead discussions with internal and external leadership

Strong ability to understand client objectives and how they translate into search and media strategies

Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others

Willingness to travel as needed – you’re open to new places, new faces and new ideas

Got what it takes? We’d love to hear from you.Additional InformationCompensation Range: 70,000-$110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 8/14/24.