Media Planner

Description We are on the lookout for a Media Planner to join our team in New York. This role offers a contract to hire employment opportunity, where you will be responsible for the development and implementation of strategic media plans across digital platforms. The industry in which you will be operating is fast-paced and dynamic, requiring a comprehensive understanding of Comscore, DoubleClick for Publishers (DFP), Enterprise Resource Planning (ERP), and other digital media planning tools.Responsibilities: Develop and implement strategic media plans that increase brand awareness and drive customer engagement. Utilize tools such as Comscore and DoubleClick for Publishers (DFP) to analyze and monitor the effectiveness of media campaigns. Collaborate with internal teams to ensure that media plans align with overall business objectives and marketing strategies. Leverage knowledge of ERP Solutions to enhance the efficiency and effectiveness of media planning processes. Utilize Facebook Insights and other social media analytics tools to measure the impact of social media campaigns and make necessary adjustments. Stay up-to-date with advancements in digital media and introduce innovative media planning strategies that keep us ahead of the competition. Monitor customer accounts and take appropriate action based on customer behavior and campaign performance. Process customer credit applications accurately and efficiently, ensuring that customer credit records are maintained accurately. Resolve customer inquiries in a timely and professional manner, ensuring high levels of customer satisfaction. Requirements Proficiency in Comscore and DoubleClick for Publishers (DFP) is essential. Experience with ERP - Enterprise Resource Planning and ERP Solutions. Familiarity with Facebook Insights is required. Ability to develop and execute effective Advertisement strategies. Strong understanding of Brand Awareness tactics. Experience in Campaign Planning is necessary. Familiarity with Digital and Digital Media technologies. Experience in Digital Media Planning. Ability to work in a team and collaborate with various departments. Excellent communication and presentation skills. Strong analytical and problem-solving skills. Proactive and able to work independently with minimal supervision. Bachelor's degree in Marketing, Advertising, or related field is preferred. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .