Senior Analyst -Digital Measurement

Sr Digital Measurement Analyst - 6+ Months - New York, NYGenuent is hiring a Sr Digital Measurement Analyst for our TOP global entertainment client. The position is hybrid in New York, NY on a 6+ month contract basis. Candidates must be able to work for any organization in the US without sponsorship. If you are interested and qualified, please apply or send your resume directly to Celeste at Responsibilities:

• To assist in comScore enablement, which will allow News and other digital properties to be effectively measured and monetized
• Lead multi-platform reporting
• To support new requests from the new SVP of Digital and Streaming (Metrics One Sheet, content and landscape analysis)
• Generate data-driven content recommendations across platforms

• Assist in reporting and analysis of linear Nielsen audience data
• Digital expertise required; linear expertise desired as well
• Previous experience in linear/digital research at a broadcast or cable network
• Familiarity with and ability to run and analyze digital/multi-platform and 3rd party tools such as comScore, Google Analytics, Adobe Analytics, Ampere
• Computer proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook)
• SPSS, Tableau and Nielsen software systems (NPower, NNTV) if possible
• Excellent analytical, verbal and written communication skills