Senior Associate, Paid Search

Our client is a leader in the addressable media space, with a focus on programmatic, campaign management, paid search and paid social, both on the strategy and activation side. Due to growth, they are currently seeking a Senior Associate, Paid Search for their New York Office. The position is remote, until the office opens back up whereas remote/hybrid options will be available.

• In this role, you will have responsibility and accountability for campaign execution and gain exposure to client-facing opportunities and mentoring junior members of the team
• You will be regarded as the steward of the internal search planning process and are expected to provide tactical recommendations to senior search teammates and addressable team members as well as clients

• Accountable for the Day-to-day management of the search plan including oversight of bid recommendations, execution details budgets/accounting, diagnostics
• Build & analyze keyword lists, analyze search volume and make recommendations
• Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend
• Write initial drafts of ad creative text ads based on briefing materials, website content and client direction
• Traffic, upload, and QA keywords, harnessing the Bid Management Tool process
• Interface daily with engines and platforms
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, etc.)
• Run reports as requested in Bid Management Platform and engine UIs
• Create Excel pivot tables, formulas, graphs, and charts
• Complete budget tracking documents and review with Search Manager
• Alert Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
• Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative

• Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds
• An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
• Knowledge of 3rd party platforms such as Kenshoo, Marin, Doubleclick and/or analytics tools
• Intermediate to advanced Excel skills
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail