Vacancy expired!
- Be the portfolio's #1 cheerleader, driving excitement and energy to support the brands
- Always explore and create new possibilities and get excited about testing-and-learning different models and approaches on these brands
- Be inspired and inspiring about what we do - understanding consumers and building brands for the future.
- Sweat execution is key - PowerPoint slides and concepts alone do not make their way to the consumer
- Maintain positive outlook amidst challenges and effectively problem-solve and make decisions
- Be performance motivatedStrategy:
- Have a vision for this portfolio, understanding what its role is and where it can go within the broader Beer category
- Have experience with shaping brand architecture and portfolio management
- Previous experience developing brand strategy and MBP (Marketing Business Plans)
- Ability to clearly define a brand's role, positioning, purpose, and consumer target
- Thorough understanding of all data inputs, demonstrating an ability to triangulate that into simple, clear, and effective actions.
- Ability to manage multiple projects effectively, prioritize and drive to actionCreative:
- Experience in developing effective creative communications and programs (ATL + BTL) across brand platforms.
- Demonstrate consumer insight and achieve creative excellence and effective marketing programsMedia:
- Experience managing media budgets; always curious about finding new ways to connect in-culture and drive high return on investmentCommercial:
- Strong commercial skill with ability to enroll and motivate regional commercial/customer partners
- Experience leading the analysis of business results, highlighting clear implications and recommendations
- Have a passion for the commercial side of the business - understanding motivations for the trade and staying up-to-date on drinks culture.Manage People for Success:
- Highly-skilled relationship builder and influencer
- Effectively motivate and lead junior teammates and cross-functional teammates to produce exceptional work
- Undergraduate Business or Communications Degree
- 5-8 years in a brand management role, ideally within large CPG organizations
- Previous experience within beverage alcohol or similar highly regulated industry
- Experience working directly with - or at - communications agencies an asset
- Experience managing, mentoring and developing team members
- Required Skills (Need years of experience listed for each):
- BRAND MANAGEMENT
- BUDGETS
- MARKETING
- BUSINESS PLANS
- STRATEGY PLANNING
- ID: #49204564
- State: New York New york city 10001 New york city USA
- City: New york city
- Salary: Depends on Experience
- Job type: Contract
- Showed: 2023-02-14
- Deadline: 2023-03-26
- Category: Marketing/advertising/PR