Why Mayo ClinicMayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans (https://jobs.mayoclinic.org/benefits/) – to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic. You’ll thrive in an environment that supports innovation, is committed to ending racism and supporting diversity, equity and inclusion, and provides the resources you need to succeed.ResponsibilitiesThe Senior Marketing Manager is a highly skilled marketing strategist with exceptional leadership and communication skills who provides significant contributions to business planning efforts as a collaborative partner.The Senior Marketing Manager for Mayo Clinic Platform builds strategic marketing, advertising, and media campaigns to support business objectives for the institution. The Senior Marketing Manager is responsible for developing and driving strategic, multi-vehicle marketing campaigns utilizing both digital and traditional initiatives that ensure success of Mayo Clinic Platform’s demand generation, brand awareness and thought leadership projects. They will provide strategy, implementation, and report program success to leadership.Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic and tactical marketing planning, branding, and product development.Main Job Duties and Responsibilities:
Proactively collaborates with marketing, physician and corporate leadership, governing committees, patients, and consumers as required to lead strategies, plans, objectives, and projects to a successful completion.
Serves as an advisor on marketing objectives, strategies, and tactics and serves as an advocate for new products, services, or projects.
Independently influences change to help optimize processes and operations in line with a modern marketing organization.
Evaluates, analyzes, develops, and measures marketing strategies based on target audiences, market research and business plans, and continually assess consumer and business needs to ensure alignment. Reports on outcomes and makes dynamic adjustments.
Responsible for market intelligence through identification and analysis of internal and external data relevant to the market with the ability to synthesis findings and adjust strategies to accomplished assigned objectives and key results.
Continuously evaluates and analyzes customer research, current market conditions and competitor information.
Responsible for assigned marketing budgets and financial oversight.
Knowledge and expertise in external vendor management, oversite, leadership, budget, and contract negotiations.
Solid understanding of how to leverage customer and market insights to develop an annual marketing plan and drive marketing strategies for assigned marketing objectives.
Ability to manage, coach, and mentor direct reporting staff, as well as mentor staff to become future leaders.
This position is 100% remote work; can work from anywhere in the U.S. Please note that the position will require 10%+ travel based on business need.This vacancy is not eligible for sponsorship. We will not sponsor or transfer visas for this position. Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension programDuring the selection process you may participate in an OnDemand (pre-recorded) interview that you can complete at your convenience. During the OnDemand interview, a question will appear on your screen, and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question – Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member and you will be notified of next stepsQualificationsMinimum Education and Experience Required:
Bachelor's degree in Business Administration or related field
7+ years of marketing experience
Experience in all aspects of developing and managing marketing strategies and budgets
Project management experience in implementing tactical marketing programs
Comprehensive digital marketing skills
Experience leading and managing high-performance teams
Preferred Qualifications:
MBA, MHA, or master's degree in marketing.
Experience with growth marketing, with proven track record of driving adoption, engagement, or retention in healthcare, health technology, biopharma or medical device industry.
Excellent analytical and communication skills.
Entrepreneurial approach, learning agility to keep pace with high growth startup within large enterprise, high tolerance for ambiguity.
Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams.
Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience.
Collaborative communication skills – Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications.
Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology.
Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies.
Analytical skills – Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently.
Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns.
Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity
Leadership – Takes responsibility for the collective work of the team, serving as a mentor and holding others accountable to their contributions.
Exemption StatusExemptCompensation Detail$134,888.00 - $195,624.00 / year. Education, experience and tenure may be considered along with internal equity when job offers are extended.Benefits EligibleYesScheduleFull TimeHours/Pay Period80Schedule DetailsMonday-Friday: Business hours
10%+ travel may be requiredWeekend ScheduleN/AInternational AssignmentNoSite DescriptionJust as our reputation has spread beyond our Minnesota roots, so have our locations. Today, our employees are located at our three major campuses in Phoenix/Scottsdale, Arizona, Jacksonville, Florida, Rochester, Minnesota, and at Mayo Clinic Health System campuses throughout Midwestern communities, and at our international locations. Each Mayo Clinic location is a special place where our employees thrive in both their work and personal lives. Learn more about what each unique Mayo Clinic campus has to offer, and where your best fit is. (https://jobs.mayoclinic.org/alllocations)Affirmative Action and Equal Opportunity EmployerAs an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.RecruiterElizabeth BurkeEqual opportunityAs an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.
Full-time