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June 6, 2022 Senior Product Marketing Manager, Programmatic
Per Executive Order 14042, new or prospective Comscore, Inc. employees in the United States, must provide proof of complete vaccination, or approved exemption on the first day of their employment. It's an exciting time to be at Comscore . The media industry is experiencing a revolution, and we're on the front line of redefining how brands, agencies and publishers reach their audiences. How? By building solutions that put the consumer first-in turn driving impactful content, marketing, and advertising that seamlessly connect the media ecosystem to their ideal consumers. Our mission is to transform the media economy in a way that is innovative, modern, accurate, fair, and reflective of true consumer behavior. If you're up for the challenge, let's talk about how we can build the next big thing that will move the media industry forward! The Product Marketing team is the connective tissue between customer needs, the product roadmap and vision, and go-to-market strategy in partnership with business leads. In this role you will play a crucial role leading the product commercialization proces s , competitive analysis , sales enablement , and thought leadership efforts that highlight how we maximize the value of cross-platform media investment - and help ing our customers meet and exceed their goals. You are someone who enjoys influencing how products speak to the customer, finding creative ways to address customer needs, and seamlessly navigating strategic and tactical business needs. You love a fast-paced environment, have a collaborative spirit and revel in storytelling with data. What you will do:- Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan
- Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
- Build impactful marketing programs in collaboration with Demand Generation to drive awareness of Comscore's programmatic suite of solutions and increase product adoption
- Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications
- Serve as the expert on programmatic products and related industry initiatives
- Develop and support creation of thought leadership materials including blogs, eBooks, reports, videos and webinars
- 5+ year s of marketing experience, including at least 3 years of direct product marketing or product management experience in the AdTech/programmatic/advertising space
- Experience building and executing marketing and go-to-market plans and campaigns
- Strong writing, presentation skills and analytical orientation - must love data , and be able to articulate the business impact
- Excellent interpersonal skills to interact with cross-functional teams, and external partners; People manager experience a plus
- Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment
- Be forward-thinking, well organized, and have an obsession for detail .
- ID: #42542805
- State: New York New york city 10001 New york city USA
- City: New york city
- Salary: USD TBD TBD
- Job type: Permanent
- Showed: 2022-06-07
- Deadline: 2022-08-05
- Category: Et cetera