We are seeking a dynamic Sr Manager, Digital Marketing to lead our APAC digital marketing team across regional scale campaigns and content syndication programs
We are looking for a person who is able to operate in a fast-paced, environment, has a proven track record for managing complex operations while building exceptional relationships. This person will manage a group of experienced team members across varied business workflows. The individual will be responsible for driving cross-team execution, collaboration across multiple teams and stakeholders with the aim to drive equity, engagement, and demand for the business.
The ideal candidate has extensive experience in digital planning & strategy, team management, media execution, ad operations and impeccable stakeholder management. Needs to be a passionate marketer, thinker, and a doer.
Key Responsibilities
Ownership of Digital Demand Generation & Publisher PartnershipsImprove and accelerate the defined regional digital demand strategy across media channels to drive greater business impact.Partnering with key stakeholder of the business within marketing, sales, regional and country teams to drive optimum business results.Planning, executing, optimize across all digital media channels in the most cost-efficient manner.Budget Management.Plan, design, enable and implement integrated full funnel digital user journeys for the best-in-class execution.Partnering & building relationship with key content syndication publishers in market Own the end-to-end paid strategy outcomes across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc for our always on persona campaignsClose partnership with global teams to ensure best in class collaboration and cross learning.Close partnership with the web teams to have a unified digital experience.Deep understanding of business needs and align them into digital strategy with wider marketing strategy and goals.Oversee building of timely trafficking sheets to launch campaigns on time.Work with Ad Ops for campaign optimizations and developing best practices.Continuously optimize cost effective execution model –together with Ad Tech/ Ad Ops teams to drive positive outcomes.Understanding digital trends and deploying proactively. Reporting on Business Success & OutcomesMonthly reports/ newsletters / QBRs.Provide scorecards to management team and own campaign maintenance report.Ability to translate media numbers into business impact.Leading the end-to-end performance outcomes against the s spent - Lead creation to pipeline for greater ROI.Drive Innovation and informed experiments Team ManagementLead a group of passionate digital strategists and content syndication experts spread across the region.Ensure career growth trajectories for the team and helping them overcome daily challenges.Operating with empathy.