Territory Sales Representative – 39th Parallel

Summary:

The Territory Sales Representative will develop and execute a sales strategy to increase distribution, placement, and brand awareness of 39th Parallel Rye Whiskey across Long Island and New York City. The role involves relationship-building with on- and off-premise accounts (bars, restaurants, retailers, liquor stores, etc.), managing distributor partnerships, conducting tastings/events, achieving sales targets, and ensuring the brand is well represented in all key channels.

Key Responsibilities:

-Develop and execute territory sales plans to meet or exceed sales goals (volume, revenue, placements) for 39th Parallel Rye Whiskey.

-Identify, contact, and win new accounts (liquor stores, restaurants, bars, hotels, etc.) for product placement and listings.

-Grow business in existing accounts: maintain and increase shelf space, optimize product displays, ensure proper inventory/depletions.

-Work closely with distributors and wholesalers to ensure stock availability, compliance with local regulations, and support promotional programs.

-Conduct tastings, brand education sessions, training for retail staff / bartenders / servers to build product knowledge and enthusiasm.

-Monitor competition: pricing, promotions, new product entrants, market trends. Provide feedback to brand management.

-Execute marketing activations, promotional events, product launches within the territory.

-Maintain accurate reporting: sales forecasts, pipeline, account status, expense reports.

-Ensure merchandising standards are met (signage, POS materials, display fixtures).

-Travel within territory regularly; attend trade shows or industry events when appropriate.

Required Skills & Qualifications:

-Experience of beverage alcohol sales (spirits preferred).

-Strong relationships (or proven ability to build relationships) with on- and off-premise accounts in Long Island / NYC.

-Understanding of the local liquor regulatory environment (NYC/NY State / Long Island).

-Excellent communication, presentation, and negotiation skills.

-Self-motivated, results driven, able to work independently in the field.

-Comfortable with travel and flexible schedule (evenings, weekends, events).

-Strong organizational skills – able to manage multiple accounts, priorities, reporting.

-Valid driver’s license and reliable transportation.

Preferred:

-Prior experience with rye whiskey or similar spirit brands.

-Experience with marketing activations and event planning.

-Knowledge of consumer trends in craft/whiskey/spirit categories.

-Experience with sales software / CRM tools.

Important Information:

Base salary plus commission.

Some evening and weekend work required (events, tastings, account visits).

Frequent travel within Long Island and throughout NYC.