Advertising Operations Analyst

The Advertising Operations Analyst is responsible to manage, grow and improve job seeker traffic delivery in Appcast’s employer business. The individual will work with the Product, Publisher Development and Executive teams to provide insights on business and financial performance. The analyst will be expected to provide and act on recommendations to deliver more apply volume, improve financial performance and identify efficiency gains on internal processes. A core part of this work is in partnership with the Product team, which will entail learning how the CPA, pacing and quality algorithms work and identifying areas of improvement on each to deliver more hires to Appcast customers within the same budget. The Analyst will also partner with the Product team to build new software to improve how Appcast works with its job board partners and to better support the customer team. The Analyst will also partner with the Business Development team to understand how partner marketplaces work and how to buy more traffic from them with a focus on quality of apply.    Job Responsibilities  Monitor the performance of the employer ad exchange, utilizing daily, weekly and monthly reports to ensure financial goals are being met and to deliver as much apply and hire value to the customer based on the budget available  Work independently with key job board partners to ensure customer goals and needs are met as well as drive improvements in the job board partner program. This will be done through understanding what kinds of traffic the partner has available, any pricing algorithms being used, market dynamics specific to that partner and identifying areas to share performance data more effectively to drive more spend, applies and hires  Join meetings with the Business Development team with partners to learn how their jobs marketplaces work, share best practices across the industry with an eye towards supporting partner growth in terms of spend, apply delivery and number of hires delivered to customers.    With input from Account Managers, Tech Services and Partnerships teams, identify opportunities to reduce the amount of time it takes to setup new customers, increase the financial performance of the Employer advertising business and increase the amount of campaigns that an Account Manager and AdOps Analyst can effectively support.  Partner cross-functionally with the Product team to investigate bugs and technical issues and solve for partner facing issues while building technical understanding of Appcast’s product suite.  In some cases, interface with Finance and partners to manage COGS and accounts payable