Brand Manager

The OpportunityWe are recruiting for a Brand Manager that will support on our Dolls portfolio. The Brand Manager is reporting into the Dolls Category Lead and manages a portfolio of Mattel-owned dolls brands as well as licensed dolls brands. They are responsible for developing brand strategies, marketing plans, and assets on their brands to effectively deliver plans and gain category share in a profitable way.The role requires that the BM works closely with the Customer Marketing & Media Team, the Sales Teams, the Planning Team, the Consumer Products Team, and the EMEA Regional Team to support the brand action plans. A large part of this role also includes the management of licensed brands, requiring close collaboration with large licensors from the entertainment industry.This portfolio offers a great opportunity to be working with different audiences from kids over parents up to fans & collectors and includes collaboration with external agencies and partners.What Your Impact Will Be:Develop and execute the brand strategies for Benelux & Nordics markets under the guidance of the category lead, delivering results on regionally aligned prioritiesCollaborate closely with Sales, gathering retail feedback for strategy finetuning and pitching new products to retailersBuild close relationship with external licensors, develop joint plans to drive licensed brands success, and manage licensor forecasting processWork hand-in-hand with Customer Marketing & Media Team and external media and PR agencies to develop and execute impactful campaigns and activations across audiencesManage large strategic projects such as brand launches, content-driven tentpoles, special retail activations or brand building events ensuring executional excellenceManage your portfolio by selecting the most appropriate products to fit local consumer preferences within given margin and growth targetsTeam up with the Regional Marketing Team and peers from other markets to bring learnings into Benelux & NordicsMonthly forecasting of demands and quotas, based on continuous monitoring of brand performance and KPIs (analysis of shipment trends, sales data, market trends, etc)Plan, track, and evaluate local marketing and PR budgetsPartner with consumer products team where appropriate to drive bigger franchise plans and activationsPrepare larger analyses and business reviews for management visits