ECom Content Optimization Analyst

eCom Content Optimization Analyst(Remote)About the Job:

• Location: Winston Salem NC
• Job Id: 18217-0721-18142

• Assist in the development of strategy for building robust, conversion-focused content for use across eCommerce channel.
• Develop and present optimization opportunities for content processes and requirements to cross-functional leadership teams.
• Assists management with associate/analyst level eCommerce Content Optimization Analysts where necessary to train and provide direction on industry trends and best practices.
• Works with internal teams/external vendors in building the right technology for associate/analyst level roles to research and review SEO for product categories.
• Creates, maintains, and updates SEO-enriched content for eCommerce use cases.
• Creates, maintains, and updates below-the-fold content for use on top strategic retailers and internal B2Cs.
• Works closely with eCommerce Content Syndication team members to implement and review base and enhanced copy for online retail use.
• Sources SEO keywords for products and is adept at organic keyword insertion.
• Work primarily within a Product Information Management platform to track and version control content development and deployment.
• Partners with Digital Shelf Analytics team to develop content metrics to measure content efficacy across channels/regions.
• Works with eCommerce, Marketing, and Product teams to strategically position branded products.

• Bachelor's Degree or Equivalent Experience required.
• 5+ years' experience developing best-in-class copy and content experiences for eCommerce.

• Professional understanding of SEO as it pertains to product content, on B2C "owned sites as well as top retail partners such as Amazon/Walmart/Target.
• Demonstrated ability to source SEO for use through available tools (ex. Google Keyword Planner).
• Demonstrated ability to profile customers and develop personas based off eCommerce channel to assist in developing targeted strategies.
• Prior experience working with a Product Information Management system (ex. Salsify) is preferred.
• Outstanding communication skills, written and verbal.
• Strong organizational and time-management skills.
• Mastery of standard spreadsheet, word processing, and presentation software.

• Paid Holidays/Paid Time Off (PTO)
• Medical/Dental Insurance
• Vision Insurance
• Short Term/Long Term Disability
• Life Insurance
• 401 (K)