Expert Employer Branding – Online Communications (m/f/d)

Our People & Culture Team at METRO AG is seeking an experienced Employer Branding Expert - Online Communications to join us, as soon as possible. As successful candidate you will be responsible for maintaining and further developing our online communication strategy and initiatives, especially by developing targeted campaigns and assets aimed at enhancing our company’s employer brand and attracting top talent from the desired target group ensuring a talent fit for our recruitment needs. We need you for this:Control of METRO AG’s employer branding/communication channelsSupport in the strategic and operational design of the Instagram and LinkedIn channelsCreation of content for social media, the career site, and online platformsconception of new content formats based on current trends, our EVP, and the employer campaignSteering of the community managementDevelopment and implementation of a target group and channel-specific content strategy with a focus on young talentsOrganization and support of photo shoots and video productionsExpansion of our corporate influencer programmeManagement of external service providers and agenciesInterface management with the departments and relevant stakeholdersImplementation of success controls based on KPI tracking as well as independent derivation and implementation of suitable, innovative measures.And this is also waiting for you if you join us:Development of ad creatives with our agencyOptimisation of CTAs, assets, and formats (data-driven)Exchange with agency partner regarding campaigns and playoutImplementation & further development of the social media strategyFurther development of existing channels and community managementTarget group-oriented creation of content for pushing employer awareness & talent attraction/recruitmentDevelopment of social KPIs and competitive intelligenceSupport in the development of data-driven decisions for social mediaCompetition monitoring and trend analyses in social media