Senior Channel Marketing Manager

ResponsibilitiesCollaborate with SBU product marketing teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.Understand SBU P&L objectives to make sound go-to-market recommendations in order to drive top and bottom lines.Operate as the Channel Lead and collaborate with sales, product marketing, RGM,  marketing services and GIM in the areas of:Implementation of strategic growth initiativesMarketing program development and implementationDevelopment of selling stories that drive expansion of new & existing productsImplementation of Price & Promo strategiesResearch including competitive insights and recommendationsCommercialization plans that drive success of new items & innovationBuild and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and SBU partners.Provide input to brand and merchandising messaging and ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts.Leverage analytics tools & resources to evaluate program/promotional effectiveness and recommend changes and improvements as required.Lead the creation of a comprehensive ongoing channel situation analysis that monitors sales, margin and volume across key products and customers. Develop action plans to quickly address opportunities and challenges.Lead cross-functional teams via execution of strong project management for key initiatives & new product launches.Partner with marketing services to ensure development of 2D, 3D and digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.