Senior CI & Research Analyst

 The Customer Insights team is seeking for a Senior Research Analyst to join the team. The analyst will help design and mainly execute market intelligence and market research projects using a wide array of primary and secondary information sources as well as qualitative and quantitative research methodologies. Much of our work utilizes a variety of research types to develop a balanced perspective and unique insights. Analytical way of thinking and the ability to work with an array of qualitative and quantitative tools and methods is needed in this role.In this role, you are expected to:Generate data-driven insights to improve the customer experienceDeliver professional standard data analysis and ensure impactful data visualizationBe comfortable in working on research across the product development cycle- from generative to evaluative, and everything in betweenManage and ensure implementation of research activities, including surveys, in-depth interviews, and focus groupsAnalyze historical data and conduct market research to support various projects such as business intelligence implementation: ex. ROI, developing personas, creating journey maps, tracking competitor intelligence, forecastingSupport marketing and sales efforts by creating syndicated market intelligence deliverables and content marketingProactively and routinely surface fact-based, forward-thinking customer insights across business partnershipsWork closely with other analysts, data scientists, and marketing researchers to develop a holistic understanding of the dataGenerate actionable research insights to drive customer-centric decision-making stakeholdersEngage with internal partners, external clients and industry leaders and influencers