Sr Analyst-Digital Brand Advocate (Private Brands)

Please note, the ideal candidate for this role will need to be located in a commutable distance from our corporate office in Mooresville, NC or be open to relocation, as eligible.Job SummaryThe Sr Analyst-Digital Brand Advocate will work with strategic suppliers and Online Merchants to optimize brand focused, online customer experiences on Lowes.com. The Sr Analyst, will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, browse behavior, promotions, fulfillment, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. They will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. They will support Omni-Channel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.What You Will DoAnalyze key performance indicators to identify opportunities to improve the online experience and drive conversionLeverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)Act as the subject matter expert for the supported brand(s) assortment and strategyPrimary point of contact for issues pertaining to online SKU presentation and brand performance.Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution.Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunitiesEffectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategiesCreate project plans and align with merchandising and supplier to drive execution.Analyze competitive data to provide SKU and pricing optimization recommendationsUtilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)Work closely with content management to both optimize premium content for assigned brand(s) as well as prioritize execution to maximize returnsServe as a mentor for less experienced AnalystsRequired QualificationsBachelor's Degree in Business, marketing, finance, statistics or related field4 - 5 years e-commerce/digital/Retail Merchandising, Digital Marketing or Vendor ManagementExperience in vendor management systems, digital marketing, ecommerce, and merchandisingProven experience with major consumer brands and how to support/ differentiate them in the digital spacePreferred QualificationsMasters Degree in Business, marketing, finance, statistics or related fieldExperience in optimizing flexible fulfillment models with a multi-channel retailerAbout Lowe’sLowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com .Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.Pay Range for CA, CO, HI, NJ, NY, WA: $70,400.00 - $117,400.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.