Sr Digital Content Manager (Google Analytics, Google Tag Manager, EpiServer, Optimizely, Web design, HTML, CSS, UX, SEO) in NC or TX or IL or MN

DBA Web Technologies
Charlotte, NC
26 Feb 2025

Vacancy expired!

Sr Digital Content Manager (Google Analytics, Google Tag Manager, EpiServer, Optimizely, Web design, HTML, CSS, UX, SEO) in NC or TX or IL or MN

POSITION: Sr Digital Content Manager (Google Analytics, Google Tag Manager, EpiServer, Optimizely, Web design, HTML, CSS, UX, SEO)

SALARY: Excellent compensation with benefits + 401K

LOCATION: Charlotte, NC or Richardson, TX or Chicago, IL or Shakopee, MN

DURATION: Full-Time Position (HYBRID –

3 days onsite,

2 days remote)

SKILLS:

Content Management Systems, Analytics Tools, Google Analytics, Google Tag Manager, EpiServer, Optimizely, Web Design, HTML, CSS, UX, SEO

DESCRIPTION:We have an immediate need for a Digital Content Manager who can choose to work at any of these four possible locations: Charlotte,

NC or Hickory,

NC, Richardson,

TX or Chicago,

IL or Shakopee,

MN.

Candidate must have experience in at least some of the following:

  • Content Management Systems

  • Analytics Tools

  • Google Analytics

  • Google Tag Manager

  • EpiServer

  • Optimizely

  • Web Design

  • HTML

  • CSS

  • UX

  • SEO

JOB DETAILS:
  • Senior Digital Content Manager, will be responsible for creating, improving, and maintaining content to achieve our corporate goals.
  • This role will train and oversee content authors within the organization for the maintenance of their content, as, sets and media.
  • This business-savvy tech pro will also develop and execute Corporate Web Strategy to support Digital Marketing objectives.
  • The ideal candidate effectively collaborates with key stakeholders, both internal and external, to drive strategic and experience objectives.
  • An energetic web content expert to help shape the digital experience for a vast network of global customers
This position is a hybrid role that requires

3 days onsite and 2 days that can be worked remotely.Possible locations to work from include: Shakopee MN, Richardson TX, Lisle IL, Charlotte NC, Chicago IL, and Hickory, NC but no relocation package.

ROLE:
  • Liaise with content writers to ensure brand consistency
  • Lead efforts to capture and develop business requirements and user needs specific to sophisticated features, functionality, content, and organizational structure (Virtual Selector tools and system designers)
  • Develop a comprehensive content strategy across multiple platforms, including the company website and brand sites
  • Ensure compliance with the law (e.g. copyright and data protection)
  • Lead the development, launch, and ongoing maintenance of corporate websites including design & functionality; translation instances; establishing sitemaps, navigation, and SEO success; interpreting web analytics.
  • Utilize wireframes, html mockups and simple prototypes to test and recommend improvements to externally focused applications
  • Implement AI Content Recommendations / Personalization
  • Create and publish engaging content
  • Implement SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience
  • Create alternatives and make recommendations for final design
  • Perform regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience
  • Work directly with UX, UI and Developments teams
  • Collaborate with marketing and design teams to plan and develop site content, style, and layout
  • Train and oversee content authors within the organization for the maintenance of their content, assets, and media.

Must-Haves:

  • 5 years of experience using popular content management systems, and analytics tools such as Digital Assets Management systems (EpiServer/Optimizely, Google Analytics, Google Tag Manager, or similar systems/tools)

  • 2 years of experience with Web Design, Including HTML and CSS

  • A strong understanding of UX and SEO best practices

  • Basic graphic design skills

Nice-To-Haves:
  • The ability for interacting with business stakeholders to develop requirements and are able to clearly convey those requirements to our development team to keep driving ongoing user experience improvements
  • Strong leadership skills
  • Excellent written and verbal communication skills