Category Development Manager

CATEGORY DEVELOPMENTDevelop and cultivate business relationships with external retailer contacts that establish RBNA as the indispensable partner for all category management needs.Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories online and offline.Oversee the development and execution of online and offline assortment and merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning and evaluation.Leverage data from multiple sources to create impactful analytics and selling stories that identify risks, opportunities, and performance gaps, including distribution, assortment mix, incrementality, size, shelving, and placement.Employ critical thinking and problem-solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translating insights into retail action.Work effectively with Sales, Marketing, Shopper Marketing, Shopper and Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish, lead, and maintain performance management, including streamlining reporting cadences, macro assessments, and opportunity gap analysis.Guide the execution of Red Bull Category Management resources to provide solutions that establish strategic plans for assigned Customer Teams.Implement category development programs by leading dialogue with retailers focused on category growth opportunities.Facilitate the customer business planning process by integrating with overall strategic business goals.Turn insights into actions by executing, analyzing, and evaluating category plans and identifying key opportunities for Red Bull and retailers to capitalize on.Present Red Bull’s category credentials to key retailers in a compelling manner.CATEGORY MANAGEMENTDevelop an unassailable level of Energy Category and broader beverage insights.Provide leading-edge category management solutions by utilizing and understanding IRI and Nielsen syndicated scanning data, household panel data, market demographic data, customer point-of-sale data, loyalty data, and systems used to generate information for category reviews.Create, develop, and deliver regular category reviews, plans, and strategies with retailer partners.Provide business analysis and insights on sales, pricing, and opportunity gaps for incremental volume.Manage planogram creation and the store-level roundtable process for retailers, ensuring best-in-class category execution.ANALYSISDeliver analysis on new item introductions and performance.Provide new product and package mix analysis.Develop analysis to highlight merchandising effectiveness, including display and promotion effectiveness.Maintain and develop regular internal and retailer-specific scorecards and trackers.Provide ad hoc category management reporting, trend analysis, customized reports, and special project work directly to internal and external leaders as necessary.Stay current on developments and best practices in Category Management, pursuing the knowledge needed to improve departmental capabilities and professional agility.