Entertainment Value-Add Services Product Manager

We are looking for an Entertainment Value-Add Services Product Manager to join our growing team! In this role, you will own the strategy, roadmap, and in-market performance of Brightspeed’s entertainment offerings. This includes gaming performance features (e.g. low-latency optimization), partnerships with gaming platforms and peripherals, streaming app bundles and perks, and music subscriptions. You will translate market and customer insights into a prioritized backlog and lead cross-functional delivery to drive attach rate, ARPU, engagement, retention, and NPS—while reducing support costs.In this position, you will deliver a simple, delightful entertainment layer on top of Brightspeed Internet: easy to discover, buy, activate, and enjoy; optimized for quality, latency, and transparency, creating measurable value for customers and the business.As an Entertainment Value-Add Services Product Manager, your duties and responsibilities will include:Product Strategy & RoadmapDefine the vision, north-star metrics, and 12–18-month roadmap for entertainment VASBuild business cases for new gaming, streaming, and music offers; size impact, cost, and sequencingMaintain competitive and partner landscape intelligenceBacklog Ownership & DeliveryOwn backlog across catalog/entitlements, activation/linking, in-app/account UX, billing/proration, and QoE featuresWrite clear problem statements and acceptance criteria; lead agile sprints with Engineering, Digital, and CX teamsLaunch features via flags and A/B tests with KPI baselinesPricing, Packaging & MerchandisingPartner with Pricing/Finance on ARPU ladder, trials, lifecycle pricing, and next-best-offer logicCoordinate merchandising across PDPs, configurators, checkout, and account surfacesEnsure ethical UX and clear disclosuresExperience & EnablementDrive setup/activation flows, account linking, device/app distribution, and proactive health checksCollaborate with Call Center Ops on scripts, routing, QA, and incentives for VAS sales and supportDefine QoE targets and guided self-fix patternsData, AI & InsightsUse funnel analytics, session replay, VoC/VoA, and QoE telemetry to prioritize workPublish product health dashboards and leverage AI for recommendations, anomaly detection, and agent-assistPartner & Vendor ManagementSource and manage partners across gaming, streaming, and music ecosystemsNegotiate SLAs, privacy/data terms, co-marketing funds, and joint roadmapsChannel & Journey OrchestrationCollaborate with CX Factory and E-commerce on personalization and content merchandisingAlign with Sales, Indirect, and MDU channels on offers, SPIFs, and enablement.Integrate entertainment moments across customer journeysGovernance & Ways of WorkingContribute to enterprise top-20 slate; manage dependencies and risksParticipate in bi-weekly reviews, monthly health readouts, and quarterly roadmap resetsOwn the “what/why” and acceptance criteria; share accountability for outcomes12-Month Outcome Targets ExamplesAttach/Adoption: +20–35% entertainment attach across prioritized segments; ≥95% account link successARPU: +$3–$6 net from entertainment bundles/perksQoE: −30–50% buffering; −20–30% video start time; −10–20% gaming latency/jitterEngagement: +25–40% monthly active entertainment usersRetention/CX: −10–20% churn among adopters; −15–25% entertainment-related support contacts; +8–12 NPS pointsKey Performance Indicators (KPIs)Attach rate by channel/segmentARPU/ARPA liftCheckout and in-account upsell CVRActivation/link success & time-to-valueMonthly active use and session frequencyQoE metrics (startup time, buffering ratio, bitrate), gaming latency/jitterSupport contact & containment rateNPS/CSAT for entertainment VASChurn/save deltasProgram ROI