Are you a strategic sales leader with a passion for driving growth in the automotive aftermarket in sales and or marketing? Avery Dennison is seeking a Business Development Manager, Automotive DIY to spearhead profitable revenue initiatives within our Graphics North America Division. In this critical role, you'll be the primary point of contact for building strategic relationships with Automotive DIY prospects and other influential partners across the value chain.
You'll leverage your expertise to understand market needs for new and existing graphic applications, focusing on lead generation, pipeline growth, and fostering strong customer alliances. Beyond managing key accounts and growing sales with service providers, you'll be at the forefront of creating innovative services and solutions to meet unmet market needs.What You'll Do:Market Strategy & Growth: Develop a deep understanding of the automotive DIY market value chain and formulate strategies to achieve ambitious revenue targets.Program Leadership: Identify and lead programs to expand sales for strategic initiatives within the Automotive OEM segment. This includes generating campaign ideas, conducting thorough market analyses, and leading priority commercialization efforts with cross-functional teams (Product Management, Sales, Technical, Finance, Operations, Logistics, Customer Service).Market Opportunity Analysis: Understand sub-segment market sizing, trends, and application opportunities for key growth areas. Conduct comprehensive Market Opportunity Analyses to align resources and prioritize strategic application areas.Relationship Building: Strengthen and cultivate relationships within strategically focused market channels, with an emphasis on material, platform, and design engineering.Technical Sales & Pricing: Provide product recommendations, technical support, and problem-solving throughout the entire value chain, primarily in automotive applications. Establish pricing programs and strategies to optimize product positioning and market share growth within the segment.Needs Assessment & Solutions: Uncover and assess true customer and value chain needs, then align necessary solutions to address them effectively.Market Intelligence: Report ongoing forecasted demand and market trends/insights, as well as any unusual fluctuations that may impact customer service and strategic direction.New Account Acquisition: Identify new accounts across North America using various methods including networking, digital marketing, screening techniques, referrals, and prospecting.Competitive Landscape: Develop a keen understanding of market conditions (current customers, potential customers, competitors) and use this insight to refine revenue strategies.Contract Management: Manage contracts and coordinate internal functions to ensure alignment on agreements as needed.Strategic Planning: Assist in the development of divisional strategic and operating plans (e.g., AOPs, strategic plans).Industry Representation: Represent Avery Dennison within the Automotive Aftermarket & DIY Segment at key market and networking events.