Digital Marketing Strategy Specialist

Job Family: MarketingReq ID: 369074Are you a digital-first growth marketer?At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an experienced SaaS marketing professional to execute digital demand creation marketing at scale to activate a wide range of target segments with global impact. Bringing your experience with the buyer’s journey, engagement strategies, and execution, you’ll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals.You think customer-first when you build digital experiences and journeys, digital advertising, email marketing automation, and more. You love to test, optimize, and try new tactics! To be successful in this role, you should have experience in B2B software marketing. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review campaign and program performance and results to ensure we exceed our team’s targets. Your ability to execute and promote clear and valuable communications will help businesses find, adopt, expand, and renew their use of our rapidly growing Siemens Software portfolio.You will be a key player in our organic account activation efforts across content marketing, email nurturing, account-based marketing (ABM), social marketing, search marketing, and more. You possess both hands-on campaign execution and tools knowledge around nurture-based marketing and the analytical skills to optimize campaigns based on testing and ongoing results. You have an entrepreneurial approach and can both independently and collaboratively conceptualize campaign improvements.Key Responsibilities Develop and project manage stand-out global digital media campaigns that support prioritized program objectives Execute 3rd party promotions, including email, ad placements, and content syndication Manage the day-to-day creation of purchase orders and invoice/forecast tracking for your campaigns Create a solid strategy to identify and target your personas to optimize their customer journey and deliver the right message atthe right time Establish detailed A/B testing processes to test creative design, content, cadence, and timing to improve performance Regularly report on metrics and make recommendations to improve the nurture programs Support email and nurture tracks leveraging essential tools Plan and coordinate digital media programs and communications across the globe, providing support for local teams in ensuring content is localized and relevantRequired Qualifications Bachelor’s degree in Marketing or a related field 2+ years of successful experience across B2B digital and outbound marketing Outstanding problem-solving, project management, and analytical skills Proven record of owning campaign outcomes and optimizing for conversion metrics to hit targets Strong verbal and written communication skills Ability to work optimally across internal and external organizations Previous experience with marketing automation softwareNice to Have: Experience with UTMs, lead scoring, and funnel optimization Experience working in HTML A knack for writing or collaborating on an engaging copy Experience with project and budget management tools, ideally Wrike and AllocadiaEmployee Benefits Healthcare benefits (medical, dental, vision) Life insurance covered by Siemens. Long-term and short-term disability plans covered by Siemens. 401K matchingWorking Conditions/Physical Requirements: Normal office environment or working remotely Minimal travel required (less than 15%)The hourly range for this position is $36.77 to $66.20 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com . In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave and PTO for non-exempt employees.At Siemens we are always challenging ourselves to build a better future. We need the most innovative and diverse Digital Minds to develop tomorrow’s reality. Find out more about the Digital world of Siemens here: www.siemens.com/careers/digitalminds#LI-PLM#DISW#LI-Remote#SWSaaSEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp%20EnglishformattedESQA508c.pdf) .California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) .