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Trident ( www.tridenttruckaccessories.com) is a smart accessory system that is being incubated by Ford Next Ventures. We are launching as a standalone business in 2023 with products for Ford Trucks, but our vision is to become a universal platform across all vehicle types and OEMs, with everything from Milwaukee tools to Thule bike racks compatible in our ecosystem.The Trident go-to-market team is looking for an E-Commerce Marketing Manager to manage our first and most important channel for sales. We are a startup backed by big company resources, and we are looking for the following attributes in our ideal candidate:Entrepreneurial spirit - Action-oriented, hands-on, scrappy, flexible
Comfort with ambiguity - Resourceful in getting the help you need
Analytical thinking - Weighing alternatives and making informed decisions
Strong communication - Spoken, visual, written, and on social media
Creativity - Original thinking & imagination
Develop and implement the e-commerce marketing strategy to drive online sales and customer acquisition, and CRM
Manage and optimize the company's e-commerce platform, including product listings, landing pages, and checkout process
Plan and execute e-commerce marketing campaigns, including email, social media, and paid advertising
Stand up a marketing automation system and work closely with a creative agency to develop the first 6 months of content before bringing in-house
Analyze and report on key metrics and trends, using data to inform and optimize marketing efforts
Collaborate with cross-functional teams to align marketing campaigns with overall business goals
Stay up-to-date with industry trends and emerging technologies, and incorporate them into the e-commerce marketing strategy
Bachelor’s degree
5+ years of experience in e-commerce or digital marketing, with a proven track record
Experience with e-commerce platforms like Shopify
Experience managing creative & performance agency partners
Strong analytical skills and experience with data analysis
Experience creating dashboards and presenting to executives
Proficiency in e-commerce & CRM platforms and marketing automation tools
Excellent communication and project management skills
Requisition ID : 7796
Full-time