The Lead Data Analyst serves as a strategic advisor, guiding measurement strategies and translating data into innovative frameworks for cross-channel success. This roles partners directly with clients to design, implement, and evolve marketing & data analytics programs. It leads engagements that require integration of multi-channel data, development of insights frameworks, and translates analytics into business outcomes across verticals.Responsibilities:Partner with client leaders to co-create marketing analytics strategies that support personalization, attribution, and media mix optimization.Translate complex customer behavior data into scalable frameworks that inform future marketing innovation across channels.Lead cross-functional analytics initiatives and enterprise-wide insights projects.Represent analytics expertise in insight development, client consultations, strategic planning, and solution design.Provide thought leadership across domains and mentor others in advanced analytics techniques.Design and oversee strategic marketing science initiatives, including test frameworks, predictive modeling, and audience performance measurement.