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Description
A client of Robert Half is searching for a savvy Paid Search Campaign Manager! This position is fully remote, but candidates should be local to Ohio.Strategize, create, and monitor Search Engine Marketing campaigns to achieve assigned revenue and acquisition KPIs. Work with internal clients and external vendors to ensure changes are implemented and executed. Track and report on results to continually optimize the campaigns. The ideal candidate demonstrates an interest in continued learning in a constantly evolving field, a drive for innovation and is not only a team player, but has the ability to identify and address tasks without direction.The Digital Marketing team is strong and empowered to be innovative in the latest SEM strategies.The Campaign Manager thinks critically about how to make our team and brands better and in turn expects to be given the ability to execute those ideas.Essential Duties and Responsibilities:• Working in a team environment• Optimizing and building paid search campaigns that spend in excess of $1MM annually• Working alongside key brand leadership to develop and implement paid search marketing initiatives• Working with content and design teams to create high-quality landing pages and remarketing ads• Perform A/B ad testing, keyword research, and ongoing bid management Requirements • Hands-on experience with any of these paid platforms: Google Adwords, Bing, Facebook, or Pinterest • Strong analytical skills matched with problem-solving • Bachelor's degree in Business/Marketing/Communications or a related field preferred • Knowledge of PPC campaigns architecture and optimization • Ability to write effective ad copy • Self-motivated, detail-oriented and strong analytical/problem-solving skills • Comfortable working in a fast-paced, dynamic and collaborative environment • Digital marketing related certifications a plus Innovation starts with people.®Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.Questions? Call your local office at Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.