Shopify Store Manager

We are seeking a Direct-to-Consumer Shopify Store Manager to support one of our fast-growing DTC channels at Fortune Brands Innovations. The Shopify Store Manager will be responsible for day-to-day Shopify Store Management. This role is critical in accelerating the business and ensuring the smooth execution of end-to-end DTC activities. The ideal candidate has a strong marketing background, is highly organized, and can handle a fast-paced environment. This is not a design or development role. Location: This position is eligible to work remotely in the US. RESPONSIBILITIES:Inventory Management: Monitor and manage product inventory, coordinating with the supply chain and logistics teams to ensure stock levels are maintained and products are delivered on timePerformance Analysis: Analyze website traffic, sales data, and user behavior using tools like Google Analytics and Shopify reports to identify trends, issues, and opportunities for improvementConversion Optimization: Implement A/B testing, analyze results, and apply insights to improve conversion rates and average order valueMarketing Collaboration: Work closely with the consumer communication team to execute campaigns, promotions, and sales strategies, ensuring they are effectively reflected on the websiteThird-Party Integrations: Manage and optimize third-party apps and integrations to enhance the functionality of the Shopify storeStrategic Planning: Assist in strategic planning and manage the tactical execution of DTC operations, including promotional strategies, exclusive offers, assortment bundles, and other growth drivers.Site Merchandising and Coupon ManagementWork closely with Shopify tools to continuously evolve and implement effective site conversion tactics.Segmentation and Personalization: Develop and implement segmentation and personalization strategies, utilizing A/B testing to optimize results.Insurance Lifecycle Partnership: Work closely with the Post-engagement Lifecycle team to enhance communication improve LTV and foster positive recommendationsServes as the central touchpoint for all cross-functional DTC Insurance Support