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- Conduct competitive analyses of other websites that operate in the same space
- Prepare customer analyses based on our target demographic and initial transactions
- Participate in creating a content development strategy
- Coordinate with UI design team on issues like navigation, page routing, product page design and more
- Track usability goals and prepare reports for senior management
- Develop mockups for our development and design team
- Conduct usability tests on each independent type of page on the website and create a report showcasing your findings
- Partner with digital stakeholders and consumer insight to develop the customer experience strategy and vision while communicating to company officers and senior management
- Provide leadership direction to direct and matrixed core team members, incorporating feedback from across all functions within the Digital Customer Program