Digital & Media Marketing Strategist

17 May 2024

Vacancy expired!

We’re looking for a Digital & Media Marketing Strategist to drive the development and implementation of Procore’s full-funnel digital campaigns. In this role, you’ll increase funnel conversion rates and sales cycle velocity by applying your digital marketing and demand generation expertise to reach potential prospects effectively. To be successful in this role, you must have the capability to implement both data-driven and creative strategy, continuously test and optimize, and work in collaboration with various internal teams. Procore’s marketing team is the driving force behind our global brand. They are responsible for creating demand, driving growth, and establishing Procore as the construction platform of choice through lasting relationships with customers, prospects, and partners. Procore marketing is the globally trusted voice to educate prospects and inspire clients, collaborators, and our ecosystem to champion meaningful change for the construction industry.This role has the opportunity to be based out of any of our US offices or remotely in the US. We’re looking for someone to join us immediately.What you’ll do:Plan and execute a global digital strategy across marketing channels to hit acquisition and revenue targetsManage agency resources to drive quick execution and ongoing testingManage advertising budget and make regular optimizations based on ROIDefine, measure, and optimize intended marketing campaign success and report the results within Procore business segments.Own strategy and execution of North America digital campaigns while aligning closely with country managers to achieve awareness, lead gen, and revenue goals Collaborate with North America campaign managers to launch and optimize personalized digital campaigns to strategic audiences  Create a testing roadmap to continuously reach new audiences, grow our database, and improve conversion rates Develop post-campaign reporting and quarterly performance reviews What we’re looking for:Bachelor’s degree in Marketing, Business, Communications, or a related field is required5+ years of direct marketing experience within a B2B and SaaS segment is preferred5+ years experience with Google Ads, Bing, LinkedIn, Demandbase, Facebook, Youtube, Salesforce, Tableau,  Google Analytics, Adobe, Marketo, or other digital platforms/automation toolsExperience managing multiple channel marketing activities simultaneously to help drive engagement Experience with offline tactics such as direct mail, print media, content syndication, webinars, etc. Strong attention to follow-through: the demonstrated ability to self-manage towards a set of defined goals, prioritize tasks and meet short deadlines within a fast-paced work environmentDetail-oriented with expert analytical skills: the ability to measure, analyze, understand, and present data to measure program effectiveness and validate strategy and spendGrowth mindset with a deep curiosity to learn and grow

  • ID: #49948326
  • State: Oregon Remote 00000 Remote USA
  • City: Remote
  • Salary: USD TBD TBD
  • Job type: Full-time
  • Showed: 2023-05-17
  • Deadline: 2023-07-16
  • Category: Et cetera